Sports betting operators are constantly looking to add thrilling live content to their offerings, and BETER, the industry-leading provider of next-gen content and data, has emerged as a must-have supplier in this regard. BETER Sports has a majority of fast-paced disciplines in its portfolio, including Setka Cup table tennis tournaments, BSKT CUP basketball league alongside “Ping Pong Point” tournaments. Recently …
Read More »
Andrii Nekrutov, Chief Integrity Officer at BETER, discusses integrity best practices in sports and esports, with a focus on BETER’s in-house events such as its Setka Cup and ESportsBattle content streams. Drawing on his extensive experience at INTERPOL as well as various security positions, Nekrutov outlines how important it is to bake integrity into every part of your organisation. SBC: …
Read More »
BETER has added a range of national table tennis tournaments to its portfolio after signing data distribution partnerships with federations in Brazil, India and Sweden. As a result of these new agreements, BETER’s network of partners will benefit from live streaming coverage and odds from each of the tournaments, with more countries due to be added soon. Maria Mashchenko, General …
Read More »
Further developing its sports portfolio, BETER has added badminton to its existing Setka Cup tournament, which has so far focused on table tennis. Expanding the scope of the betting event, BETER will power the Sekta Cup’s new round-robin badminton tournament, with 12 matches held per day Monday to Friday, contested by five players. The professional competitors will compete in over …
Read More »
BETER has opened the doors to its 13th Setka Cup venue with the table tennis platform finding a new hub in Gdańsk, Poland. The sports arena will be the first in Poland, a milestone which BETER believes is “another step in the Setka Cup’s ambitious expansion strategy”. Maria Mashchenko was recently appointed as the new General Manager of BETER Sports. …
Read More »
Aspire Global has made the decision to close its contract with Sports Lotteries LLC, the operator of the Russian National Lottery, whilst BETER has also ended its business relationships in the country. The Malta-based sports betting and gaming software provider has cited ‘a different business view’ to Sports Lotteries as its primary motivation behind the partnership termination. However, amid widespread …
Read More »
A significant upgrade for its data services, a new product to transform the Live Casino space and a doubling of the sports events covered by the Setka Cup. It’s all part of the repositioning at BETER, led by CEO Gal Ehrlich, as it looks to become a content ‘powerhouse’- particularly for esports – in the new era of betting. SBC: Talk …
Read More »
BETER has integrated on-court table tennis players’ heart rate data into its Setka Cup offering with the aim of strengthening customer engagement and boosting incremental revenue for clients. In-game monitors are used to track and analyse the heart rate levels of table tennis players competing in the tournament in order to track in-game performance and recovery rates and deliver ‘an …
Read More »
The number of sports matches featured in the Setka Cup, which is powered by BETER, has doubled throughout 2021 despite the return of physical sporting events. Between January and June, the number of sports events covered by the Setka Cup reached 42,281 – almost double the 22,500 recorded in the first six months of 2020. Alex Lobov, BETER’s Chief Product …
Read More »
By adding new sports to the Setka Cup tournaments roster, BETER is now delivering even more ‘fast’ and reliable content for sportsbook operators, said BETER’s Chief Product Officer Alex Lobov. We spoke to Lobov about strengthening its foothold in the fast sports betting niche through the addition of beach volleyball, risk management and countering the threat of match fixing, as …
Read More »
SBC News Voice of the Sports Betting Industry