Tag Archives: SBK

Smarkets expands Strive remit supporting SBK launch

Seeking to boost coverage of its newly launched SBK ‘true price’ sportsbook product, Smarkets has expanded the remit of its partnership with sports marketing agency Strive Sponsorship. Smarkets has worked with Strive since September of last year, appointing the London-based agency to develop brand-led content-rich marketing campaigns across social media verticals, promoting its Smarkets flagship betting exchange product. Expanding Strive’s …

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Smarkets makes its US play with Full House Resorts

Announced as a major corporate development, fast-growth Smarkets has this morning confirmed that it will enter the US sports betting market in partnership with Nasdaq-listed casino group Full House Resorts. Updating the market, Smarkets leadership confirms that it has secured a long-term technology agreement to act as lead online sportsbook supplier for Full House Resorts within the states of Indiana …

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Smarkets launches SBK seeking to break barriers between punter & sportsbook

Online betting exchange, Smarkets has this morning announced the official launch of its new sportsbook product ‘SBK’, seeking to disrupt all traditional wagering engagements. A sportsbook mobile app SBK seeks to deliver punters the ‘fairest and funnest’ app for betting on sport and politics, fusing Smarkets exchange prices with a social-optimised interface. Regarded as one of the UK’s fastest-growing tech …

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Smarkets launches ‘Beta – True Price’ sportsbook app

Online betting exchange Smarkets, has confirmed to SBC that it has released the beta version of its upcoming ‘True-Price’ sportsbook app – ‘SBK’. At present, SBK is the working title for its pending sportsbook, which is an app-only platform and uses the Smarkets exchange pricing with a simpler layout where selections can only be backed. Furthermore, users will also be …

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