Tag Archives: SBK

SBK signs long-term sponsorship deal with Richard Kingscote

Smarkets’ sportsbook app SBK has committed to a long-term sponsorship of multiple title-winning jockey Richard Kingscote until October 2022. The agreement will see reigning all-weather champion Kingscote wear SBK branded riding gear over the next 16 months, as well as produce exclusive content for the operator. “I’m thrilled to have SBK as my new sponsor, and I’d like to thank …

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Smarkets supercharged by new Susquehanna investment

Smarkets has entered a new enterprise and innovation phase, having completed a Series-B funding round by securing a new investment from Susquehanna Growth Equity (SGE). The transaction marks the first capital raise by Smarkets since the firm’s inception in 2008, which saw it raise to £3.8 million to establish itself as a leading online betting exchange. Subsequent year-on-year growth has …

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Oddschecker: bet365 tops Premier League clickshare table

Oddschecker has published its betting review of the 2020/21 Premier League season, revealing that bet365 led the clickshare rankings table with 17.9% of on-site clicks. The Stoke-on-Trent-based operator’s footballing success mirrors its achievements at the Cheltenham Festival earlier this year, where Oddschecker announced it had generated 19.4% of all betslip clicks. However, despite topping the Premier League clickshare table, Dennis …

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Smarkets builds on Cheltenham success at Aintree

Rachael Blackmore was not the only one who set records at the Aintree Grand National this weekend, as Smarkets recorded a 21% increase in betting volume from 2019. A total of £92.8 million was traded on the platform in comparison to the 2019 figure of £76.5 million, and the 2018 earnings of £57.4 million, whilst from Thursday to Saturday over …

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Smarkets secures SBK listing on Oddschecker

Smarkets has announced that its ‘SBK’ sportsbook app has gone live on the Oddschecker grid. SBK’s market odds, directly indexed from the Smarkets betting exchange, will now be displayed across Oddschecker’s market-leading comparison site which attracts a reported three million unique users per month. The SBK sportsbook was launched in the summer of 2019, as Smarkets’ proprietary built sportsbook app …

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Smarkets enters Colorado market with SBK

Smarkets has made its US debut after soft launching its SBK sportsbook app in partnership with Colorado’s Full House Resorts. The technology group branded its US Colorado debut as a major strategic achievement for the SBK product, less than a year since its sportsbook inception. Last September, Smarkets rolled out its proprietary built SBK sportsbook, a next-generation betting platform which …

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Smarkets expands Strive remit supporting SBK launch

Seeking to boost coverage of its newly launched SBK ‘true price’ sportsbook product, Smarkets has expanded the remit of its partnership with sports marketing agency Strive Sponsorship. Smarkets has worked with Strive since September of last year, appointing the London-based agency to develop brand-led content-rich marketing campaigns across social media verticals, promoting its Smarkets flagship betting exchange product. Expanding Strive’s …

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Smarkets makes its US play with Full House Resorts

Announced as a major corporate development, fast-growth Smarkets has this morning confirmed that it will enter the US sports betting market in partnership with Nasdaq-listed casino group Full House Resorts. Updating the market, Smarkets leadership confirms that it has secured a long-term technology agreement to act as lead online sportsbook supplier for Full House Resorts within the states of Indiana …

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Smarkets launches SBK seeking to break barriers between punter & sportsbook

Online betting exchange, Smarkets has this morning announced the official launch of its new sportsbook product ‘SBK’, seeking to disrupt all traditional wagering engagements. A sportsbook mobile app SBK seeks to deliver punters the ‘fairest and funnest’ app for betting on sport and politics, fusing Smarkets exchange prices with a social-optimised interface. Regarded as one of the UK’s fastest-growing tech …

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Smarkets launches ‘Beta – True Price’ sportsbook app

Online betting exchange Smarkets, has confirmed to SBC that it has released the beta version of its upcoming ‘True-Price’ sportsbook app – ‘SBK’. At present, SBK is the working title for its pending sportsbook, which is an app-only platform and uses the Smarkets exchange pricing with a simpler layout where selections can only be backed. Furthermore, users will also be …

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