SBK, the sportsbook app of Smarkets, has launched a spoof marketing campaign to help former England and Manchester United footballer Gary Pallister find new employment. This summer, SBK launched its nationwide advertising campaign, taking a swipe at British betting’s current field of operators and their stale market and product offerings. Following the success of its summer campaign, SBK is resolute …
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The UK Gambling Commission (UKGC) has handed out its latest penalty for social responsibility and anti-money laundering breaches, charging online operator Smarkets. A penalty of £630,000 was dealt to the Malta-based firm, which operates the SBK sportsbook, for failing to carry out ‘adequate’ source of funds checks as well as identifying or interacting with at-risk customers. Of significance to the …
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Setting yourself out from the competition is one of the core goals of any marketing campaign, but Smarkets’ SBK sportsbook took this a step further last month by directly calling out its business rivals. Explaining the method behind the madness, Jason Trost, Smarkets’ Founder and CEO, argued that customers are becoming disillusioned with the experience offered by some of bettings’ …
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Smarkets has declared a ‘full assault’ on all UK bookmakers launching its new nationwide multi-channel campaign promoting its SBK sportsbook. Launched this Monday, under the title of “SBK – The ad we weren’t allowed to make, but we made it anyway” – the campaign sees Smarkets CEO Jason Trost ‘take direct aim at SBK competitors’. The campaign was developed by …
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Smarkets has opened a new office in the metro area of Washington DC to boost its East Coast US presence and commercial capacity. The DC office will serve as a commercial hub led by recently appointed US General Manager Sheldon Hanai, who leads the build-up of Smarkets operations and business development resources for its planned US expansion. “An East Coast office has …
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Strive Sponsorship has been appointed to manage content and editorial services for Smarkets newly launched Smarkets News and SBK Betting Zone sites. Services included under the agreement are written and podcast content, editing and content management covering nine initial sports such as football, golf, rugby, the NBA and NFL. The company will provide Smarkets with sports writers offering insights, betting …
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Smarkets has reorganised its executive leadership team following a series of internal promotions and new hires, bolstering the day-to-day management of its organisation. Former Communications Officer Celine Crawford has been promoted to the c-level leadership role of Chief People Officer (CPO). Recognised as a ‘proven talent’, Crawford has served as Smarkets communications lead since 2015, joining the company from the …
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SBK, a sportsbook app created by Smarkets, is sponsoring three races at Doncaster today including the inaugural SBK Gold Trophy, 90 minutes before the Cheltenham Gold Cup. Additionally, SBK has boosted the prize money of the SBK Gold Trophy at Doncaster today which means it is now being named as the richest class four jumps race for a decade – …
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SBK has announced the launch of the SBK Betting Zone, a new content hub combining writers, brand ambassadors, podcasts and previews. The Smarkets-powered sportsbook has moved to bolster the range of content available to its customers via the new product, which will focus on highlighting the app’s odds to provide “insights, betting ups, and previews”. This will feature contributions from …
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Checkd Media has moved to strengthen its senior team, appointing Michael Scott in its newly created position of Head of Organic Media, with a focus on SEO development. The new hire will work to optimise traffic across the firm’s Footy Accumulators, The Winners Enclosure and Oddschanger websites, in addition to driving conversion. Prior to his new position, Scott was SEO …
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