SBC News Voice of the Sports Betting Industry
SBK has been named the sleeve partner of Scottish Premiership side Hibernian FC until summer 2026.
The deal, covering only the men’s team, will see the operator receive exclusive exposure on the playing kit, as well as significant branding exposure at Easter Road.
Adam Baylis, Marketing Director at SBK, commented: “We’re thrilled to begin this partnership with Hibernian; it’s truly an honour to be associated with one of the SPFL‘s biggest clubs.
“We can’t wait to bring SBK’s market-leading odds to Hibs fans throughout this season and spread the word about our mission to shake up the industry with a focus on price and product with no casino in sight.”
Part of sports betting company Smarkets, the SBK app was introduced back in 2020. The brand has mostly been seen doing a lot of work in racing, previously forming partnerships with Doncaster racecourse, as well as launching an SBK Betting Zone.
“We’re really pleased to have the support of SBK for the next two years in what is a significant partnership for the Club,” added Murray Milligen, Commercial Director at Hibernian FC.
“We look forward to working with them over the next two years in what is an important and exciting period in the club’s history.”
