Premier League clubs that still have bookmakers as sponsors

The full list of deals as Premier League and bookmakers continue to partner amid ban

Published on: August 18, 2026 Last updated: September 21, 2026, 12:52 PM

Patrick Killeen

SBC News The full list of deals as Premier League and bookmakers continue to partner amid ban

Credit: kovop

The front-of-shirt ban on gambling sponsors in the Premier League is effective from 2026/27.

Planned way back in April 2023, the intention was to reduce the presence of bookmakers in the world’s most popular league, with 77% of people in a YouGov survey supporting a ban.

But even before the season kicked off, it looked like the plan backfired.

EFL clubs are gaining front-of-shirt sponsors, something that has always been a regularity.

However, what is new is gambling companies finding alternative ways to sponsor Premier League clubs now that the front-of-shirt option is obsolete.

If you think that, as a result of the ban, bookmakers will just miraculously disappear from Premier League stadiums and broadcasts – think again.

Official betting partner deals, training kit deals, shirt sleeve sponsorships, partnerships which allow bookies to display their logos on LED advertising boards – they’re just a selection of agreements which have been made over the summer between operators and clubs.

And it was bound to happen. Betting firms had reportedly paid premiums for front-of-shirt sponsorships – why wouldn’t that be the case for “lesser” deals in a league which has a potential TV audience of 4.7 billion?

One club – newly-promoted Hull City – has not signed deals of any nature with any gambling company, according to its list of partners on the official club site.

Coventry City owner Doug King personally ended any ties to bookmakers appearing on Coventry City shirts ahead of the 2023/24 season as he does not want betting promoted via his club’s shirts. However, the club has still signed a deal with an Asia-facing bookmaker.

The vast majority of Premier League clubs have managed to get their piece of the pie. Every single club except Hull has signed a deal of some nature with a gambling firm, meaning 19 out of 20 clubs in the 2026/27 Premier League have a gambling company as a partner.

It seems only two minutes ago since Spain dominated Argentina in the World Cup final, but the EFL has already kicked off, and now the Premier League begins again on Friday as reigning champions Arsenal host newly-promoted Coventry City.

As the most-popular league in the world returns this weekend, SBC News looks at the deals signed between Premier League clubs and bookmakers in spite of the front-of-shirt ban.