Tag Archives: pdc

BoyleSports has extended its partnership with the Professional Darts Corporation (PDC) for the World Grand Prix. The operator has been title sponsor of the event since 2019 and has now pledged to a further three years. PDC CEO, Matthew Porter, commented: “BoyleSports has been a valued partner of the PDC for many years and we’re delighted that they will continue …

Winamax Sports Betting has been named the official sponsor of the PDC European Tour. The partnership will see the operator become the sponsor of the competition’s events in Germany  The company states that it aims to ‘strengthen the tournament’s position in international darts’ as well as ‘enhance the experience for fans and players’. Winamax CEOs, Alexandre Roos and Christophe Schaming, …

The 2025 PDC World Darts Championship was a huge success, especially in terms of both engagement and sponsorship.  Following Luke Littler’s 7-3 win against Michael Van Gerwen in the final on Friday, main partner Paddy Power revealed that its 180 initiative impressively raised over £1m for Prostate Cancer UK. Speaking of the sponsorship’s performance, Jack Wilson, Paddy Power Head of …

We saw some big decisions transpire in the gambling industry in the first few months of 2024. SBC’s year in review takes a closer look at the first three months of the year. January started off strong with the news that Brazil’s President had signed Bill PL3626/23 into law – establishing the regulatory framework for the country to launch its …

Paddy Power is once again donating £1,000 to Prostate Cancer UK for every 180 scored at the 2024/25 PDC World Darts Championship. However, this year, a £180,000 bonus will also be up for grabs every time a player hits a nine-darter. With Sky Sports joining as an official partner, the campaign, now rebranded ‘The BIGGER 180’, will aim to ‘harness …

The Professional Darts Corporation (PDC), along with the CEOs of Prostate Cancer UK, have responded to the success of THE BIG 180 campaign at the World Championships. Launched in partnership with Flutter Entertainment-owned Irish bookmaker Paddy Power, the campaign sought to raise money for awareness of Prostate Cancer UK’s charitable operations. The BIG 180 saw Paddy Power pledge to donate …

Betting activity during the World Darts Championship final between Luke ‘The Nuke’ Littler and ‘Cool Hand Luke’ Humphries broke records for Kambi group.  The operator revealed that activity was up 45% compared with the 2023 final between Van Gerwen and Smith – making it the most gambled-on darts event in Kambi’s history following 16-year-old Luke Littler’s outstanding debut.  Simon Noy, …

The PDC has announced that online sportsbook BetMGM is this year’s title sponsor for the Darts Premier League, taking over from Cazoo. The three-month event, now branded the BetMGM Premier League, will be held from February to May as eight players compete for £1m in prize money across 17 nights in various European cities. PDC Chief Executive, Matt Porter, commented: …

After Paddy Power pledged £1,000 to Prostate Cancer UK for every 180 thrown at the 2024 PDC World Darts Championships, the operator has revealed its final donation.  Although a total of 914 180s were hit, the Irish bookmaker is generously rounding the figure up to whopping £1m. Prostate Cancer UK CEO, Laura Kerby, commented: “A massive thanks to Paddy Power …

Paddy Power has revealed a new-look dartboard ahead of the World Championship as part of its mission to turn the Ally Pally green.  The Irish bookmaker became the new title sponsor of the tournament – running from 15 December to 3 January – through a deal formed in July this year. During an official launch event yesterday, the new sponsor …