SBC News Voice of the Sports Betting Industry
Abelson Info will provide the darts data for ‘PDC Picks’, a pool betting app launched by Low6 just ahead of the PDC Darts Home Tour.
The agreement will allow Low6 to expand the range of games available on PDC Picks, while Abelson will also supply data for the developer’s ‘Low 6 Picks’ football and racing app.
Announcing the deal, Abelson’s Head of Sales Reuben Thomas said: “We are delighted to add Low6 to our extensive list of partners. With a dearth of sport due to the pandemic we have seen a surge in demand for our darts products.
“The play at home style darts tournaments have proved hugely popular, our coverage was up four times from the same month last year. It’s one sport that certainly has the capability to transition online and there’s no doubt that the darts audience are hungry for action!’’
Low6’s B2B network platform offers a turn-key solution for sports teams, leagues, media groups and bookmakers, allowing integration at the operator level and providing shared liquidity for all operators in the Low6 network.
It has partnered with numerous sports organisations and football clubs, but most recently became the official Pool Betting Partner of the Professional Darts Corporation (PDC).
This deal led Low6 to develop PDC Picks, the PDC’s official pool betting app, which quickly rose to the top 20 for UK Sports apps in the Apple store.
Josh Turk, CMO Low6, commented: “Partnering with Abelson Info has delivered our B2B operators with a top quality darts sports data feed. Our customers demand an accurate and speedy feed to accommodate current and upcoming contest offerings.
“Abelson has lived up to their stellar reputation, providing Low6 with 24/7 customer service – playing an integral role in the successful exponential growth of our user base during this ever-changing environment.”
