Professional darts association the PDC, has confirmed Betfred as the ‘official title sponsor’ for its ‘PDC World Matchplay’ tournament.
Held every July at the Winter Gardens in Blackpool (Lancashire), the World Matchplay tournament is the PDC’s second longest running pro darts event (first staged 1994)
Confirming Betfred as title sponsor for the next three years, the PDC states that from 2019 the ‘Betfred World Matchplay’ will a record prizepool of £700,000, an increase of circa £200,000 or previous tournaments.
With the support of Betfred, PDC Chairman Barry Hearn anticipates that 2019 will be the biggest edition of World Matchplay darts, with PDC’s leading 32 athletes competing at Blackpool’s Winter Gardens.
“I couldn’t be happier to see Betfred involved in one of the biggest in events in the darts calendar,” said PDC Chairman Barry Hearn.
“We had committed to increasing prize money across the PDC circuit, and this announcement of an increase for the Betfred World Matchplay will be followed by more good news for players in the coming weeks!”
Change is coming to Blackpool… 🗼
— PDC Darts (@OfficialPDC) November 22, 2018
Backing the PDC partnership, Betfred Founder Fred Done said: “We have always enjoyed a great working relationship with Barry Hearn so I am delighted to have agreed to a deal to link up with Barry and the PDC to sponsor one of the biggest tournaments in world darts.”