Tag Archives: paddy power

Bookmaker Paddy Power has launched a new word-of-mouth social media campaign, designed to capture the excitement of online audiences across the summer sporting events including the FIFA World Cup. The ongoing social commerce campaign, launched in partnership with social-selling platform Buyapowa, will give sports fans the opportunity to earn special rewards including improved odds by spreading the word amongst family …

In the third and final article about how businesses are using Google+, SBC’s Sam Cooke compares the network against Facebook and asks why bookmakers are not making more headway. Read part 1 here and part 2 here. Google+ vs Facebook Were we speaking in terms of purely which is the more ‘social’ network; that is keeping in touch with friends …

British bookmakers are cursing their luck that England delivered such a dire display and see themselves dumped out of the World Cup at such an early stage. They had been been anticipating a monumental haul this tournament, one which would provide a financial breakwater ahead of the forthcoming tax changes. William Hill predicted a turnover double that of the previous …

Controversial striker Luis Suarez looks set for a lengthy FIFA ban after an alleged bite on Italian defender Giorgio Chiellini in last night’s tie between Uruguay and Italy. Not one to shy away from the action, bookmaker Paddy Power was quick off the mark, with current odds leaning towards some kind of ban; 1/14 –To be banned for at least …

Realistic Games has launched mini game versions of blackjack and roulette with BetVictor and Boylesports in time for the World Cup and Royal Ascot. Customers of the two operators using desktop devices can now play the two table games whilst they bet on tournament matches and other sporting events. The popular products, which are bigger than most mini games, work …

The often outspoken and opinionated footballer Joey Barton is the latest English midfielder to be signed up by Team Paddy Power. This move by the Irish bookmaker follows their announcement that Paul Scholes would be contributing a new column for their blog section. Barton joins the newly rebranded Facebook app Paddy Power Social (formerly Paddy Power In-Play) wherein customers will …

Paddy Power aim to bring football bettors the best prices this coming World Cup with the announcement that the operator has launched its Enhanced Price Marketing platform for mobile and tablet devices. Paddy Power mobile customers will now be able to receive personalised prices on World Cup 2014 matches. The operator are set to push the new price functions to …

Following his series exploring Facebook and gambling, SBC’s Sam Cooke gives insight into the current social strategy for Irish igaming bookmaker Paddy Power and its social media strategy. The bookmaker now dominates industry social coverage and has extended its social reach through social mediums into the public eye. Put simply Paddy Power warrented further social inspection Paddy Power social coverage …

Paddy Power published its interim financial report for the opening quarter of 2014. The Irish  gambling operator reported that despite a growth in sales in the opening months of 2014, the operator has been impacted by “adverse sporting results”. Chairman Nigel Northridge, stated that the company had witnessed its worst two weekends for football profitability.  The weekends of January 11-13th …