SBC News Voice of the Sports Betting Industry
Paddy Power aim to bring football bettors the best prices this coming World Cup with the announcement that the operator has launched its Enhanced Price Marketing platform for mobile and tablet devices.
Paddy Power mobile customers will now be able to receive personalised prices on World Cup 2014 matches. The operator are set to push the new price functions to new and existing customers during this summer’s World Cup.
Mobile Customers will be able to see special price offers when they log into their Paddy Power apps. Best prices on football matches will be visible under the ‘Power Play’ menu. The operator are set to offer enhanced personalised odds to users, by analysing players betting behaviour and frequent bets made on Paddy Power.
Head of online sportsbook Darren Lovern said the marketing platform would be an invaluable tool in both stimulating bets from existing customers as well as reactivating dormant customers.
“It’s a way of driving behaviours, it’s a way of driving loyalty, a way of encouraging people to try new types of bets as well as reinforcing our value proposition to our customers,”
