Tag Archives: paddy power

ASA clears Paddy Power over Sepp Blatter Election campaign

The UK Advertising Standards Agency (ASA), has confirmed that Paddy Power’s Sepp Blatter press campaign was not in breach of its rules regarding public offence. Published in May, with Sepp Blatter contesting his presidential campaign, amid accusations of widespread corruption within FIFA. Paddy Power released a press campaign urging Blatter to “JUST F**K OFF ALREADY!” The standards agency detailed that …

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Paddy Power Betfair aims for £50 million in synergy savings

Having announced yesterday, that governances had agreed on terms and conditions for their planned £5 billion merger. Paddy Power and Betfair executive teams have detailed further insight with regards to merger plans and long term integrations of the operators. Central to its long term growth, will be the estimated annual cost saving of £50 million through shared synergies which the …

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Paddy Power B2B powers Reta Espana

Paddy Power’s B2B sports betting services division (Paddy Power B2B) has announced that it will supply Spanish gambling operator Reta Espana (Retabet.es) with sports betting software and provisions. The agreement sees Paddy Power sign it first Spanish provisions agreement The partnership sees the Irish gambling operator extend its European B2B services, having recently agreed partnerships extensions with Nike Slovakia and …

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Analysts believe ‘Betty Power’ won’t be the last major merger deal

The markets have responded positively to today’s announcement by Paddy Power and Betfair that they are considering a merger. Betfair shares jumped 18%, while Paddy Power’s have increased by more than 15%. In contrast, the share prices of competitors William Hill and Ladbrokes have dropped on the news. Writing in the FT’s Lombard column, Jonathan Guthrie said that the merger …

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Retail & digital uplifts see Paddy Power post H1 2015 profits surge

The announcement of a potential Paddy Power and Betfair merger has dominated industry headlines this morning. Nevertheless Paddy Power governance delivered a  very strong H1 2015 interim report (period ending 30 June), as the operator posted top metric growth for both digital and retail divisions. Paddy Power would record a group operating profit before taxes of €80 million up 33% on 2014’s …

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Paddy Power and Betfair agree merger in principle

Paddy Power and Betfair have announced plans for a sensational merger. The betting exchange and the bookmakers have reached an agreement in principle on the key terms of a possible merger of Paddy Power and Betfair to create Paddy Power Betfair plc. The firms said that the possible merger would create one of the world’s largest public online betting and …

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Paddy Power’s ‘Mischief Champion’ Harry Dromey departs for Channel 4

Having served as Paddy Power ‘Mischief Champion’ (official title) since July 2013, Harry Dromey has departed the bookmaker to join UK TV broadcaster Channel 4 as Group Head of Marketing Dromey a key figure for Paddy Power branding and marketing, established a number of high visibility and innovative campaigns, which gained the bookmaker nationwide and international press coverage. Dromey led …

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“Done Deal” for Labour as Paddy Power pays out early on Corbyn victory

Paddy Power has announced another early political pay-out, as the bookmaker confirmed that it had cashed out + £100,000 on Jeremy Corbyn winning the Labour Leadership Election. Releasing a statement to the UK media, the bookmaker reported that it had closed the political market with almost a month of party member voting left (results will be announced on 12 September). …

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Paddy Power pays out on England Ashes following Trent Bridge day 1 blowout

Paddy Power has announced another early pay out in 2015, following the England cricket teams rampant opening day performance against Australia in the fourth test match of 2015 Ashes series. Held at Trent Bridge (Nottingham), the opening day of the fourth Ashes test saw England fast Bowler Stuart Board dismantle the Aussie batting line-up by taking an eight wicket hall. …

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Paddy Power launches opening football 2015/2016 campaign with Lucky Generals

Paddy Power has launched its first 2015/2016 Premier League football campaign promoting its “Bet £20 Get £10” season kick-off promotion. The 30 second campaign titled Paddy Power – “So Generous it Hurts”, was filmed outside Manchester City’s Etihad Stadium, and depicts football fans being sprayed with gifts and offers from a Paddy Power 26 barrel chain gun. The opening Premier …

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