Tag Archives: paddy power

City pays close attention to Paddy Power Betfair H1 results

City analysts are eagerly awaiting Paddy Power Betfair’s (PPB) H1 2016 financial update on Wednesday 24 August, as the newly listed FTSE operator updates the market and its investor on merger progress. Close attention will be paid to PPB’s ongoing convergence strategy, as the company has undertaken a series of restructures to its marketing and operational divisions with PPB governance …

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Paddy Power hopes to find the #MissingType at York Races

This week’s Tipster Challenge Guest is Paddy Power, Director of Communications for his namesake company. A graduate from Dublin University, Power has worked in all facets of the business, including risk control, operations and marketing. The Irish bookmaker is completely unique within the industry, with entertaining advertising campaigns and often controversial betting markets. Just last month, they initiated an advertising …

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Bing Predicts says that EHOME will win The International

The search engine Bing is now getting involved in esports via Bing Predicts and major esports competition The International.  Bing Predicts, which has in the past correctly called the outcome of the Scottish Referendum and incorrectly called the EU Referendum, has attempted to determine the winner of the Dota 2 competition which kicked off on Monday. Bing Predicts has stated that …

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Paddy Power and urine luck campaign

Paddy Power has launched its latest controversial campaign offering gamblers their money back if a Russian beats a British or Irish competitor at the upcoming Olympic Games. It uses the tagline ‘Urine Luck’ alluding to Russia’s doping scandal which hit the press recently. The International Olympic Committee has refused to ban Russia outright from Rio, and has instead allowed the international …

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Global Reviews – Which brands are winning the online sports betting boom?

A recent study by Global Reviews has revealed some interesting insights on the state of play of UK sports betting provider websites.  The Digital Sales Effectiveness study looked at consumer behaviour and the conversion rates of bettors on the sites of some of the key industry players such as Paddy Power, Ladbrokes, William Hill, Betfair, Sky Bet, Bet365 and Coral. Over …

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Paddy Power initiates campaign against Russian Olympic team

Paddy Power has initiated an advertising stunt at the Russian Embassy in Kensington, West London, after the Russian Olympic team were left facing a blanket ban from appearing in Rio 2016 next month. The IOC may still be exploring legal options regarding the possibility of introducing the ban, but that hasn’t stopped the bookmaker from pressing ahead with a campaign …

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Paddy Power ‘Complaints Line’ advert rapped by ASA for use of misleading promotion

The UK Advertising Standard Authority (ASA) has rapped Paddy Power for its Cheltenham 2016 ‘Complaints Line’ advert for using a misleading promotion. The TV advert created by London agency Lucky Generals featured comedian Kayvan Novak’s characters promoting Paddy Power’s ‘Money Back as a Free Bet’ on all second places at Cheltenham 2016 offer. The advert would see the bookmaker further …

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35 jobs to be cut in Hacketts liquidation

A total of 35 jobs will be cut as Ireland’s largest independent bookmaker Hacketts goes into liquidation. This has seen the remaining 18 of its betting shops closed down.  The family business, which was first founded by Cyril and Monica Hacket over 50 years ago, had a turnover of €30m (£24m) but it has been stated that numerous factors such as …

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NZ TAB confirms talks with Australia’s Tabcorp

Tabcorp is part of a 3-way race for a wagering deal with New Zealand’s TAB, as the Australian company looks to push into overseas markets and diversify its earnings. NZRB chief executive John Allen commented: “The New Zealand Racing Board is currently in discussions with three organisations, of which Tabcorp is one, to explore options to automate our fixed-odds betting …

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