SBC News Voice of the Sports Betting Industry
Realistic Games has launched mini game versions of blackjack and roulette with BetVictor and Boylesports in time for the World Cup and Royal Ascot.
Customers of the two operators using desktop devices can now play the two table games whilst they bet on tournament matches and other sporting events.
The popular products, which are bigger than most mini games, work in tandem with the sportsbook and are located below the bet slip on the right hand side.
Realistic Games’ commercial director, Andy Harris, said: “Operators will be at their busiest during the World Cup and the opportunity to offer casino products without taking customers away from the sportsbook is very appealing.
“It is also consistent with our view that newcomers should be introduced to casino games with effective, user-friendly cross-sell that doesn’t detract from their normal enjoyment of the site.
“We worked closely with BetVictor and Boylesports to ensure the real estate was used as effectively as possible in order to provide the optimum playing experience. There is nothing more frustrating than finding a mini game is simply too mini, making you yearn for playing the full size game. These games are immensely playable.”
The twin launch follows the successful embedding of the same table games into Paddy Power’s sportsbook iPad app in time for the Grand National in April.
