The UK government’s struggle to finalise terms on a 2019 Brexit arrangement, has seen Paddy Power Politics price down its odds on a ‘Second UK-EU Referendum’. Updating its UK political markets, Paddy Power now rates the chances of a second referendum before April 1st 2019 at 9/4 slashing down its previous odds from 3/1. This week the EU’s Chief Brexit Negotiator Michel Barnier …
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Paddy Power Politics has moved to suspend its betting market on ‘PM Theresa May resigning this quarter’ (July-September 2018). The UK PM has failed to heal divisions within the Conservative government, as her ‘Chequers Brexit White Paper’ was demolished by hard-line Brexiteers who deemed the proposed arrangements as being governed by EU/EC laws, ‘leaving the UK Vassal state’. Seeking to …
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Paddy Power Betfair and FanDuel have confirmed the creation of a new operator to the US market, merging its Betfair US brand with renowned daily fantasy sports operator FanDuel. The combination enriches the potential online betting experience in the US, and creates the largest online sports destination in the country, with a range of products and experiences for all sports fans. FanDuel …
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Revolt, within the Conservative Party may tip Britain towards a snap General Election being called for in 2018, as Brexit chaos governs all UK politics. Bookmakers have adjusted their political betting markets, following the events of a ‘manic Monday’ which saw LEAVE stalwarts David Davis, Secretary for Exiting the EU and Foreign Secretary Boris Johnson resign as senior cabinet ministers. …
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Paddy Power is revelling in its World Cup 2018 charitable campaign ‘Rainbow Russians’, having racked up £80,000 in donations for LGBT and equality/inclusivity causes. In partnership with Attitude Magazine’s ‘Foundation’, Paddy Power launched Rainbow Russians’ at the start of Russia 2018, detailing that the bookmaker would challenge LGBT+ prejudices and homophobia in football. The charitable campaign sees Paddy Power ‘Put-in’ …
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The first weekend of World Cup Russia 2018, saw Paddy Power launch its first TV advertising campaign under the guidance of new creative agency Chime Sports. The Irish bookmaker debuted the first TV advert of its new campaign series ‘Paddy Power – Enough of the Nonsense’, competing for brand coverage during a saturated Russia 2018 opening weekend. “While VAR is …
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As part of its campaign for the 2018 Russian World Cup, Paddy Power has revealed that for every Russia goal at the tournament it will donate £10,000 to causes dedicated to making football more LGBT+ inclusive. Working with Attitude magazine‘s Foundation, the operator has detailed that its funding will help numerous elements of the LGBT community by challenging LGBT+ prejudice …
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As the dust settles on another enthralling Premier League campaign, Oddschecker has broken down the season’s key themes with specific reference to how they do and could impact operators. As part of its extensive research, Oddschecker detailed that the consumption of live sport in its entirety is “waning”. Echoing the sentiment of the NBA commissioner, who had previously outlined: “The …
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Paddy Power has detailed that the new series of ITV2’s ‘Love Island’, starting Monday 4 June, has taken ‘90% more in pre-event bets’ than its 2017 edition. Following May’s Bank Holiday weekend, ITV2 bosses revealed the identities of Love Island 2018’s eleven contestants (5 girls – 6 boys). Running over a period of eight-weeks, Love Island producers firmly believe that …
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Paddy Power has backed Irish children’s literacy charity Suas, on its mission to ‘clean-up the nation’s language’. Partnering with Suas, a charity which specializes in providing literacy support for disadvantaged youngsters in Ireland and abroad, Paddy Power has launched its ‘swear boxes’ campaign within its Irish betting shops. The idea behind Paddy Power’s swear boxes is two-fold: to try and …
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