SBC News Voice of the Sports Betting Industry
Gambling technology provider Scientific Games Corporation has agreed a games content partnership with Paddy Power
The igaming content deal will see Paddy Power extend its online casino content with Scientific Games titles from Bally, Barcrest, Shuffle Master and Williams Interactive development studios.
Mike Phelan, Head of Paddy Power Games, commented on the : “SG Interactive leverages its four branded game development studios to dramatically expand the variety of casino entertainment we’re able to offer our players through a single game server integration.
“We’re very excited to provide our players access to the one-of-a-kind brands, game engines and play mechanics from this portfolio.”
Scientific Games Interactive’s Vice President of Commercial Bob Hays was pleased to confirm the content partnership with Paddy Power an operator which he described as “widely considered one of the top online casino operators in Europe,” was testament to the wide appeal of its games. We’re looking forward to empowering Paddy Power with expanded casino entertainment options their players can enjoy online and on-the-go through our HTML5 mobile wagering capabilities,”
