SBC News Voice of the Sports Betting Industry
Entering a new football season, Paddy Power marketing continues to develop deeper content-led propositions seeking to drive deeper engagement with football audiences
UK Marketing news source The Drum has revealed that Paddy Power has developed new social media show ‘Liquid Football’, in partnership with leading digital publisher Joe Media.
The ‘long-form’ video and audio show is hosted by Sky Sports and BBC Radio 5 reporter Kelly Cates, featuring former pro footballers Jonathan Walters, Wayne Bridge and Steve Sidwell as co-pundits.
The launch of Liquid Football follows Paddy Power announcing this week that it will kick-off the English Premier League 2019/2020 season publishing its first evet football magazine ‘Pitch Invader’, which will be distributed at football stadiums across the land.
A summer of mischief, saw Paddy Power marketing grab national headlines as the bookmaker launched its high-impact ‘Save our Shirt’ campaign, urging British football clubs to ‘drop their betting shirt sponsorships’.
Paddy Power marketing director Michelle Spillane, commented: “It is fantastic for Paddy Power as it allows us to bring our brand to football fans through Joe’s multiple digital and social channels with a brand new show that will be dripping with insight, sharp wit, and agenda-setting football chat.”
The first show of Paddy Power’s ‘Liquid Lunch’ premiered on Wednesday 7 August.
