SBC News Voice of the Sports Betting Industry
Sports betting affiliate and media portal Oddschecker has seen volume of bets placed on its site jump by 20 per cent since last year, as explained in its H2 results.
As published in the results, activity on the Oddschecker platform has grown, with activity on mobile and desktop products for both football and racing has seen a 23 per cent and a ten per cent increase respectively.
Premier League results saw a slight regression during the period from January – June 2019, which has largely been attributed to a ‘punter-friendly season.’
Oddschecker explained: “With big 6 winning favourites hitting a staggering 80% over H1, H2 saw a welcome number of favourites falter for operators as well as fewer goals and fewer games with both teams netting, as the league took its final shape. However this upside was slightly offset by the record 35 day draw-less run in March / April.”
“In terms of bookmaker positioning from a Premier League price / market share perspective, bet365 continued to lead the way with their fairly aggressive and unwavering pricing attracting a growing and dominant share of attention on the 1×2 market.
“Marathon Bet continue to offer the tightest book, whilst Paddy Power managed to attract strong market share growth despite increasing their overround nearly 1pp from H1 to H2.”
Meanwhile racing faced a tough few months for February and March, as bookmakers saw close to 39 per cent of punters winning on horse racing favourites. Though according to oddschecker, this was offset ‘as jumps made way for the flat and as new form-lines unfolded.’
The results added: “Despite all three major festivals seeing sub 32% winning favs, wider placing provided some relief for punters as firms competed for market share.
“Alongside this, volume weight towards the Grand National itself (won by fav Tiger Roll), and events such as Frankie’s super Royal Ascot 4-fold offset some of the upside of such low winning fav %’s.”
