Ed Clark was appointed as Soft2Bet’s new Head of Sportsbook last month. In his new role there are three main focus areas: localisation, flexibility and customer behaviour. By zeroing in on these key themes, Soft2Bet says it can create a very “compelling proposition” for its partners. Speaking with SBC News, Clark reflects on his new position and his goals for …
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With “decades of experience” in different international betting markets, 10bet is confident that it can transfer this knowledge to its African operations. But something that will help drive the company’s expansion across the continent is its focus on localisation. Nir Saadon (right), Chief Operating Officer 10bet Africa, spoke to SBC News about the need for gambling operators to offer a …
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Bayes Esports and bet365 have strengthened their partnership even further in an extended deal which they believe will “usher in a new era of sports betting” for the Canadian market. The entry into the Canadian market will mark “the next step in the development” of the country’s sports betting industry, the two companies explained, and will mean that bet365 will …
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Ondrej Silhavy, Senior Sales Manager at Bayes Esports, assesses the ways that sportsbooks can create added value for esports bettors – and how having a company filled with esports fans is enabling Bayes Esports to “shape the future” of the sector. With viewership numbers and prize pools in esports rapidly growing, bookmakers are revisiting their approach to esports betting. From …
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South Africa has become the latest market entry for 10bet, in a move which highlights the operator’s commitment to “expanding further into Africa, one country at a time”. 10bet is currently live in Ghana, Kenya, Tanzania and Zambia. By entering South Africa, the firm explained that it will offer sports bettors access to more than 2,000 betting markets across 25,000 …
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In the second part of a joint interview on the use of official data, Bayes Esports’ Ondrej Silhavy and Pinnacle’s Rohini Sardana focus on creating added value for bettors, explaining why the esports industry must prioritise the creation of standards and neutral data marketplaces. SBC: Rohini, how is Pinnacle using official data from Bayes Esports to build trust with your …
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In part one of a joint interview with SBC, Ondrej Silhavy – Senior Sales Manager at Bayes Esports – and Rohini Sardana – Business Development Director at Pinnacle – discuss the shared values that underpin their partnership and the importance of official data in delivering a top esports betting experience. SBC: Tell us, how did this partnership between Bayes Esports …
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Cyber security is a sector which is constantly undergoing changes, so more often than not companies are having to carry out tweaks and IT developments to stay ahead of the competition. According to Fernando Guedes, Chief Technology Officer at Clever Advertising, these constant changes can present a unique set of challenges – however, the Porto-based premium acquisition partner is already …
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The US regulated market is on target to reach “$24.3bn by 2026”, making it the largest gaming market in the world, according to a new report published by igaming and sportsbook platform provider BtoBet. In 2021, according to the study, the US sports betting and gaming markets generated $7.7bn in combined gross revenue, as more states opened up to a …
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Martin Dachselt, CEO & MD Bayes Esports (pictured above, centre), and Oskar Fröberg (pictured, right), Founder & CEO Abios, discuss how the Bayes Esports Partnership Programme is adding visibility to esports data suppliers and their ongoing fight for a sustainable future for the vertical. In a joint interview, they discuss the reasons why a collaborative approach to esports data and …
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