Player conversion presents a whole host of challenges in and of itself. And with player acquisition costs slowly creeping up as a result of more costly marketing efforts, sportsbook operators need to do everything in their power to optimise their performance and effectively convert players – especially if they want to protect those top-line revenue figures. That’s according to Warren …
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The gambling industry is fond of reminding itself that it operates in the entertainment industry and should think in a similarly ambitious way, but there are many different ways to reach customers, writes Enteractive‘s Chief Business Development Officer Andrew Foster. Indeed we often hear conference panelists saying that as online gambling operators and providers we should aspire to emulate the …
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Berlin-based Bayes Esports will enable its partners to access betting odds from multiple sources via a single integration following the launch of its new platform, BODEX. BODEX, otherwise known as Bayes Odds Exchange, has been described as being a “first-of-its-kind dedicated odds integration platform” and will feature odds from both general and specialised traders on a single platform. These odds …
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BetConstruct has launched its Android SportsBook App v3 which it predicts will help partners to “extend customer lifetime”. The new version of the sportsbook application will offer coverage on more than 70,000 live matches and 140,000 pre-match events each month, with “120+ sports types available in 20+ languages, from football betting to tennis to volleyball and hockey”. An upgrade to …
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Speaking ahead of SBC Summit Barcelona, SOFTSWISS co-CEO Andrey Starovoitov tells us about some of the major milestones reached in 2022 and the ambitious goals for the year to come. He tells us what we can expect from SOFTSWISS at the Barcelona event before explaining how SOFTSWISS is delivering a ‘winning combination’ for its partners via its range of sportsbook …
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In the last few years, AstroPay has established itself as a truly global company, with a presence in multiple continents. Setting its sights on further global expansion, the payments provider recently launched its new Global Affiliate Programme. Leonardo Alonso (right), Head of Affiliates, discusses the company’s foray into affiliation and the way this new programme will help fuel further growth. …
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Many companies have their eye on the new opportunities within the burgeoning African market – but how important is it to have an acquisition partner that has an in-depth knowledge of traffic acquisition and also understands the intricacies of each market? Catarina Marques, lead for the African Markets at Clever Advertising, unpacks the key challenges that face affiliates operating in …
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Public interest in women’s sport is on the rise, with increased media coverage reflecting this. But is this upward trend mirrored in the betting world? SBC spoke to Valentina Francione (below, left), Online Business Manager at Kiron Interactive, and Nora Galstyan (below, right), Head of Compliance at Technamin, to see whether betting volumes in women’s sport are increasing in line …
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Having a solid pre-match offering with a wide array of markets is essential to driving player engagement throughout the Qatar World Cup, according to the latest betting focus report by BtoBet. In the FIFA World Cup Qatar 2022 report, BtoBet highlighted that pre-match turnover during high profile events, such as the World Cup, tends to be larger when compared to …
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Jackpots have long been used to help onboard new players and retain existing bettors, and according to a new report by SOFTSWISS, the feature has been shown to boost engagement with both player segments. Analysing statistics from three of its clients – namely Casino at N1 Bet, Fight Club and JooCasino – SOFTSWISS wanted to find out how the roll …
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