Tag Archives: NFL

Dr Laila Mintas – Stakeholder implications of the NFL’s big bet on Sportradar

The NFL’s partnership with Sportradar sees all four major US pro-leagues establish official sports betting data partnerships. Although the value and length of the NFL deal have not been disclosed, the exclusive Sportradar agreement will have significant implications for the post-PASPA US sports betting landscape. With NFL matchday 1 kicking-off this weekend, Dr Laila Mintas, Chair of the Advisory Board at …

Read More »

Stephen Baumohl: Redzone.bet – Unique approach to NFL markets proving popular

2019 NFL Season

With the 2019 NFL season about to kick-off, Redzone.bet’s Co-Founder Stephen Baumohl tells SBC how taking a very different approach to the sport from other UK operators has proved successful. An avid fan of the sport, he also names his rising stars to watch and offers his predictions for the new campaign, which opens with Green Bay Packers at Chicago …

Read More »

Sportradar secures US data clean sweep through NFL deal

Sportradar

Sportradar is the first industry supplier to hold data distribution deals with each of the ‘big four’ US sports leagues – the NFL, NBA, MLB and NHL – after extending an existing deal with the NFL, the last of the four to approve the sale of official data to legal bookmakers. Key additions to the existing partnership include exclusive distribution …

Read More »

6 of the Best – Covers’ Patrick Everson

Blonk 6OTB

This week’s 6 of the Best comes from, Patrick Everson, senior writer at Covers.com. In the latest edition we see an American twist regarding a favourite holiday, a love of one particular NFL franchise and which album saw every song tell “an incredible story”. Best Holiday  Christmas, for certain. It never goes out of style. Midnight Mass, at which my daughter always …

Read More »

Morten Andersen: There is a lot to gain from the NFL’s expansion

The NFL has exponentially grown in recent years, both in terms of broadcast reach and participation. At the recent Betting on Sports America conference, NFL Pro Football Hall of Fame Inductee Morten Andersen spoke about how fan engagement with NFL has sky-rocketed in recent years, which can be attributed to the wide-spread roll out of social media strategies. Andersen is best known for being the all-time leader …

Read More »

Benjie Cherniak: Sending the right message to US college athletes

college

Sending the right message from the first contact with a college athlete is key to stopping the spread of sports wagering scandals around NCAA-organised events in the US. That’s according to Benjie Cherniak, MD of Don Best Sports (Scientific Games), who spoke on a panel at last month’s Betting on Sports America conference about college sports – “the forgotten child” of sports …

Read More »

Sportradar: Embracing the “next generation” for collecting sports data

data

A recent recipient of re-certification from the ISO for the quality, efficiency and distribution of sports data, Sportradar has refused to rest on its laurels, particularly when it comes to embracing the “next generation” for how this data is collected. David Lampitt is the Head of Global Sports Partnerships for Sportradar, whose data collection process currently involves more than 7,000 …

Read More »

Nathan Rothschild: GTG – Take your shot on Super Bowl LIII engagement

A year on from PASPA’s federal repeal, liberalising the US sports betting market. Nathan Rothschild, co-founder & partner at Genius Tech Group details that Super Bowl LIII presents the industry’s first test at proving its audience engagement credentials… _______________ The usual level of excitement generated at this time of year by the Super Bowl has been compounded within the gambling …

Read More »

DAZN deepens global expansion commitment with key appointment

DAZN has strengthened its global expansion plans with the appointment of Apple’s Ben King, who takes up the role of SVP Global Distribution and Business Development. King joins DAZN in February from Apple where, over his 12-year tenure, he worked at the forefront of some of the world’s most successful digital entertainment and media services including the iTunes Store, App Store and …

Read More »

Caesars announced as NFL’s first ever casino sponsor

Starbucks Barista - NFL Contest

The National Football League has confirmed an agreement for Caesars Entertainment to become the league’s first-ever Official Casino Sponsor. The multi-year partnership aims to maximise Caesars casino properties, celebrity chefs, premier music artists and a wide range of entertainment elements, in order to provide unique experiences for NFL fans. Beginning with the upcoming 2019 NFL playoffs, Caesars will have the …

Read More »