Tag Archives: NFL

Every sports content site is driven by video – why should betting be different?

video

A seasoned marketing executive who previously headed up the sportsbook division at 888 Holdings, Yuval Benyamini joined content platform WSC Sports in February 2021 as Head of Betting Business Development. Fast forward just a few months and we learned that WSC Sports had teamed up with Sportradar to launch the sports betting sector’s first ‘Live Video Notification’ push service.  We …

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Genius lifts 2021 forecasts following strong NYSE debut results

A strong opening to year trading has led Genius Sports to raise its full-year 2021 forecasts, as the newly NYSE-listed enterprise targets corporate revenues of $250 to 260 million and adjusted EBITDA of approximately $10 to 20 million.  The upgraded forecast follows Genius’ publishing of its Q1 trading results in which the sports-tech group registered a 52% year-on-year revenue increase …

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Betway owner Super Group sets course for $4.75bn NYSE IPO

Betway is set to become the industry’s next listed US property, as its owner Super Group outlined its intentions to merge with an SPAC vehicle to secure a footpath to listing on the New York Stock Exchange (NYSE). This Sunday, Guernsey-based Super Group confirmed that it had ‘entered a definitive agreement’ to combine its business with blank-cheque SPAC – Sports …

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How Swish Analytics is boosting Sky Bet’s player engagement with top US sports

Swish Analytics

Swish Analytics, a leading US-based data and odds provider, has continued its partnership with UK gambling operator Sky Bet to drive expansion of the Request-A-Bet offering across the top four sports leagues in the US – the NBA, NFL, MLB and NHL.   Swish’s Pre-built Accumulators and Bet Request products have allowed Sky Bet to exponentially expand its Request-A-Bet offerings and …

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Genius Sports takes full commercial responsibility of NFL betting data

Genius Sports has become the lead strategic data partner for the NFL, in a deal which will see it develop new fan-led experiences and commercialise existing game data provisions for the league.  The partnership sees Genius become the exclusive global data distributor of NFL real-time and play-by-play statistics for all wagering-related services including sportsbook, publishing and media. Updating stakeholders, the …

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Sportradar strengthens US offering through Synergy Sports acquisition

Sportradar has entered into a definitive agreement to acquire Synergy Sports, the market leader when it comes to data and video analytics for the US college and professional sports space. The agreement, which comes hot on the heels of Sportradar’s acquisition of personalised messaging platform Fresh Eight, cements its position in the US market where it holds ‘keystone’ partnerships with …

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Inside Edge: Is the Champions League taking its toll on domestic football?

Liverpool manager Jurgen Klopp is interviewed by BT Sports Des Kelly before the UEFA Champions League Group D match at Anfield, Liverpool.

With the UEFA Champions League now well underway, Nick Haynes from Form Labs takes a look at whether the condensed fixture list is having an effect on the performance of top flight English football teams. The norm throughout a league season is that there tends to be increasing disparity between the top and bottom of the table as the campaign wears on, …

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Sky Sports grows American football offering with NFL channel

Sky Sports has enhanced its American football content after securing a new five-year partnership with the NFL. Under the agreement, the broadcaster will launch Sky Sports NFL, a dedicated channel to the competition, which will provide a minimum of five live games each week of the campaign. Stephen van Rooyen, Chief Executive Officer, Sky UK & Europe, commented: “We are …

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