Tag Archives: NFL

Strive Sponsorship to provide content services for Smarkets’ newly launched sites

Strive Sponsorship has been appointed to manage content and editorial services for Smarkets newly launched Smarkets News and SBK Betting Zone sites.  Services included under the agreement are written and podcast content, editing and content management covering nine initial sports such as football, golf, rugby, the NBA and NFL. The company will provide Smarkets with sports writers offering insights, betting …

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Betway ‘accelerates expansion’ with Genius Sports live data deal

Super Group-owned Betway has extended its official data, live streaming and fan engagement partnership with sports data and technology company Genius Sports. The collaboration looks to provide the betting platform with Genius Sports’ LiveData and LiveTrading solutions, which delivers ‘real-time data and pin-point pricing’ for the National Football League (NFL) and NCAA Basketball, alongside the English Premier League and Euroleague …

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More than a money game: Understanding the rapid convergence of sports and betting in the US


It’s not just about the revenue, said Genius Sports‘ Matt Ryter, who explains why the rapid convergence of sports and betting in the US is also driven by the desire to increase fan engagement and reach new audiences. In an interview with SBC Americas, Ryter – Head of Fan Engagement, Americas at Genius Sports – looks at how sportsbooks can differentiate …

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The smarter route to sponsorship success: What US sports betting brands can learn from Europe


There are significant lessons that sponsorship managers of North American sports betting brands can take from their European counterparts, writes Antourage CEO Johan Junker. Almost three years after the Supreme Court struck down the federal ban on sports betting, allowing states to legalise it if they wish, the industry is starting to gather some serious momentum. This has manifested itself …

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Every sports content site is driven by video – why should betting be different?


A seasoned marketing executive who previously headed up the sportsbook division at 888 Holdings, Yuval Benyamini joined content platform WSC Sports in February 2021 as Head of Betting Business Development. Fast forward just a few months and we learned that WSC Sports had teamed up with Sportradar to launch the sports betting sector’s first ‘Live Video Notification’ push service.  We …

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Genius lifts 2021 forecasts following strong NYSE debut results

A strong opening to year trading has led Genius Sports to raise its full-year 2021 forecasts, as the newly NYSE-listed enterprise targets corporate revenues of $250 to 260 million and adjusted EBITDA of approximately $10 to 20 million.  The upgraded forecast follows Genius’ publishing of its Q1 trading results in which the sports-tech group registered a 52% year-on-year revenue increase …

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Betway owner Super Group sets course for $4.75bn NYSE IPO

Betway is set to become the industry’s next listed US property, as its owner Super Group outlined its intentions to merge with an SPAC vehicle to secure a footpath to listing on the New York Stock Exchange (NYSE). This Sunday, Guernsey-based Super Group confirmed that it had ‘entered a definitive agreement’ to combine its business with blank-cheque SPAC – Sports …

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How Swish Analytics is boosting Sky Bet’s player engagement with top US sports

Swish Analytics

Swish Analytics, a leading US-based data and odds provider, has continued its partnership with UK gambling operator Sky Bet to drive expansion of the Request-A-Bet offering across the top four sports leagues in the US – the NBA, NFL, MLB and NHL.   Swish’s Pre-built Accumulators and Bet Request products have allowed Sky Bet to exponentially expand its Request-A-Bet offerings and …

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Genius Sports takes full commercial responsibility of NFL betting data

Genius Sports has become the lead strategic data partner for the NFL, in a deal which will see it develop new fan-led experiences and commercialise existing game data provisions for the league.  The partnership sees Genius become the exclusive global data distributor of NFL real-time and play-by-play statistics for all wagering-related services including sportsbook, publishing and media. Updating stakeholders, the …

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Sportradar strengthens US offering through Synergy Sports acquisition

Sportradar has entered into a definitive agreement to acquire Synergy Sports, the market leader when it comes to data and video analytics for the US college and professional sports space. The agreement, which comes hot on the heels of Sportradar’s acquisition of personalised messaging platform Fresh Eight, cements its position in the US market where it holds ‘keystone’ partnerships with …

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