SBC News Voice of the Sports Betting Industry
Interwetten has extended its partnership with the New England Patriots for a further two years.
The German betting operator will continue to focus on ‘unique experiences’ for fans of NFL team as well as sports enthusiasts in general.
This includes events in Germany, exclusive fan trips to Foxborough and meetings with Patriots alumni such as two-time Super Bowl winner Sebastian Vollmer.
Joe Dorant, Senior Director of International Business of the New England Patriots, about the two-year extension of the partnership, commented: “The partnership with Interwetten has been instrumental in increasing our reach in Europe and attracting new fans and target groups.
“We share the same goal: to have people in Europe experience American football and inspire them to make it their sport – on the field and off the field. This is at the core of this partnership, and we are happy to continue this joint journey with Interwetten.”
Interwetten expert and German football star Lothar Matthäus also shows his enthusiasm for the NFL and was already in action in a Patriots jersey in the run-up to this year’s NFL game in Munich.
“Enthusiasm for the NFL in Europe, particularly in Germany, Austria and Switzerland, keeps growing every year,” added Wolfgang Fabian, Founder and Owner of Interwetten.
“And the New England Patriots are more than just a football team, they embody the sport like no other team.
“As Super Bowl record holders, they stand for success, tradition, and passion. These are values we hold dear at Interwetten, too. We are extremely pleased to continue this unique partnership and to inspire the NFL community with joint activities and promotions.”
In further news, the sportsbook recently ceased all offerings of betting on local amateur football matches.
The withdrawal affected all of the company’s international platforms, with the goal of preventing German-based customers from registering for its international platform, and international customers being onboarded to its German domain.
