Tag Archives: NFL

Genius Sports strengthens stateside standing with Bally’s Interactive

SBC News Genius Sports strengthens stateside standing with Bally’s Interactive

Genius Sports has made further inroads on its strategy for the North American betting market, clinching a partnership with Bally’s Interactive. The London-based sports tech and data company will provide the Bally’s Corporation betting division with its official data and live streaming solutions as part of the multi-year deal.  This will include its Genius Trading Services sportsbook solution, as well …

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NFL selects ITV as new UK home 

SBC News NFL selects ITV as new UK home 

ITV is to serve as the new free-to-air UK broadcast partner of the NFL – in a partnership that seeks to maximise the coverage of America’s Game to British audiences.  Beginning with the start of the NFL 2022/2023 season on Friday 9 September, ITV has secured a three-year partnership to showcase exclusive NFL matchday highlights. ITV will kick-start its NFL …

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Tipico deepens US sports offering with Sports IQ player props

SBC News Tipico deepens US sports offering with Sports IQ player props

DACH markets bookmaker Tipico Sportwetten has moved to upgrade its player props capacity for US sports wagering in partnership with Sports IQ.  Under the terms of the agreement, Sports IQ will provide both pre-match and in-play player props for the US pro-league sports of NBA, NFL, NLH and MLB.  Sports IQ player prop modules will be plugged into Tipico’s proprietary …

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Low6 unveils new brand identity to reflect B2B ambitions

SBC News Low6 unveils new brand identity to reflect B2B ambitions

Low6 has revealed an updated brand identity, logo and tagline to reflect its corporate ‘refresh’ over the past 12 months, particularly a new focus on B2B operations. Central to the company’s new identity is its ‘Make Your Play’ slogan, adopted after completing its transition from a provider to free-to-play (FTP) games for sporting partners to a betting industry B2B white …

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Stats Perform: ‘Empowering sportsbooks to become content hubs’ with PressBox

SBC News Stats Perform: ‘Empowering sportsbooks to become content hubs’ with PressBox

Sports fans are more educated and well-equipped than ever before, requiring stakeholders to ‘up their game’ with regards to content, according to Paul Every. In a discussion with Insider Sport, Stats Perform’s VP of Media Products provided a breakdown of the firm’s recent enhancements to its PressBox offering, covering the PressBox Live, PressBox Graphics and PressBox Video applications. Although many …

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Tipsport orders data makeover by Genius Sports

SBC News Tipsport orders data makeover by Genius Sports

Leading Central European bookmaker Tipsport has approved a ‘major expansion’ of sports and betting data provisions supplied by Genius Sports.  The uplift will enhance the Tipsport sportsbook inventory with Genius Sports’ suite of data-driven pre-match, LiveData and LiveTrading solutions whilst providing full flexibility and control over each element of its sportsbook trading operations. Tipsport will benefit from the firm’s optimal …

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Stats Perform unveils PressBox enhancements for sports content delivery

SBC News Stats Perform unveils PressBox enhancements for sports content delivery

Stats Perform has made three updates to its PressBox sports media offering, as it seeks to meet the demands of modern sports fans.  Unveiling the enhancements yesterday at its ‘Moments That Matter’ showcase exposition, the London-based sportstech and data firm announced updates to the PressBox Live, PressBox Graphics and PressBox Video verticals. The key focus of the firm’s adaptations is …

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Strive Sponsorship to provide content services for Smarkets’ newly launched sites

SBC News Strive Sponsorship to provide content services for Smarkets’ newly launched sites

Strive Sponsorship has been appointed to manage content and editorial services for Smarkets newly launched Smarkets News and SBK Betting Zone sites.  Services included under the agreement are written and podcast content, editing and content management covering nine initial sports such as football, golf, rugby, the NBA and NFL. The company will provide Smarkets with sports writers offering insights, betting …

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Betway ‘accelerates expansion’ with Genius Sports live data deal

SBC News Betway 'accelerates expansion’ with Genius Sports live data deal

Super Group-owned Betway has extended its official data, live streaming and fan engagement partnership with sports data and technology company Genius Sports. The collaboration looks to provide the betting platform with Genius Sports’ LiveData and LiveTrading solutions, which delivers ‘real-time data and pin-point pricing’ for the National Football League (NFL) and NCAA Basketball, alongside the English Premier League and Euroleague …

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