NBA gains equity partnership with FanDuel fantasy sports

fanduel
Nigel Eccles -FanDuel CEO

Furthering its presence in the US sports market, daily fantasy sports operator FanDuel has announced that it has agreed an exclusive 4 year partnership with the NBA. As part of the high coverage agreement, the NBA will gain an equity stake in FanDuel, who are currently valued at $1 billion by venture analysts.

FanDuel CEO and Co-Founder Nigel Eccles commented on the NBA agreement

“Partnering with these NBA organizations has been an incredible asset to FanDuel’s growth and business.  NBA fans comprise a younger, mobile-centric demographic, looking for new ways to engage with their favorite sport, teams and athletes throughout the duration of the season, which is exactly what they get on FanDuel,”.

The agreement with the NBA will see FanDuel promoted throughout NBA media and marketing assets. FanDuel has further stated that it will aim to create the best match day experience for NBA and fantasy sports fans.

FanDuel will enter the 2015/2016 NBA season with a total of 13 franchise partnerships. FanDuel fantasy sports partners include

  • Atlanta Hawks,
  • Brooklyn Nets,
  • Charlotte Hornets,
  • Chicago Bulls,
  • Cleveland Cavaliers,
  • Dallas Mavericks,
  • Detroit Pistons,
  • Indiana Pacers,
  • Memphis Grizzlies,
  • Miami Heat,
  • Milwaukee Bucks,
  • Orlando Magic
  • Utah Jazz

Check Also

Carsten Koerl, Sportradar: the US, media rights and the importance of new data

Sportradar hails US profitability as €1bn revenue target is set for 2024 

Sportradar AG has achieved all commercial and operating objectives of a ‘dynamic 2023’ as the …

Low6 applies Rivalry's ‘Gen Z playbook’ to NBA fantasy product

Sportradar to elevate in-play betting experience of the NBA

Sportradar has launched an enhanced betting-related functionality within NBA League Pass in partnership with the …

SBC News Genius Sports beats FY2023 targets as 2024 focus turns to profitability

Genius Sports beats FY2023 targets as 2024 focus turns to profitability

Genius Sports Inc celebrates its eighth consecutive quarter of growth, as its yearly revenue and …