Motti Colman, VP of Revenue and Gaming at Optimove, details the CRM expert’s amplified focus on capturing AI-driven personalisation and gamification innovations for customers, providing a true single view of real-time customer engagements. At the SBC Summit in Lisbon, Colman and Optimove will be showcasing their new Target Group Discovery tool, which leverages AI for precise audience segmentation to enhance …
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CRM marketing solution provider Optimove has launched its dedicated benchmark tool ahead of EURO 2024 and Copa America 2024. Called iGaming Pulse, the tool is available to Optimove igaming and sports betting clients and provides daily access to country-specific, industry-wide benchmarks and key performance indicators (KPIs). Of importance, the data provided covers statistics from the preceding five weeks at any …
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Kindred Group PLC-owned Unibet has announced a new partnership with Optimove that will see the former fully optimising its CRM marketing activities. The strategic investment into Optimove by Unibet shows a continued commitment to scaling retention and player lifetime as a key growth indicator for the business. Through Optimove’s CRM Marketing solution, Kindred will be able to “measure and attribute …
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Optimove has enhanced its multi-vertical betting and igaming offering with the launch of an upgraded version of its Pulse solution. Pulse was first launched in 2019 as a benchmark for igaming firms to assess marketing KPIs, strengths and weaknesses. The London-based firm states that it has updated Pulse with a new design and enhanced interface to generate insights, benchmarks and …
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CRM marketing solution provider Optimove has secured its latest major betting partnership, signing an agreement with bet365. The Stoke-based international betting operator is undertaking a ‘strategic investment’ in scaling retention marketing efforts and maximising player lifetime value, identifying both as growth drivers for its business. Terms of the partnership – the first time bet365 has collaborated with a third-party vendor …
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Jeff Cleminson, a long-term senior director at SG Digital, has been confirmed as the new Director of Client Management at Optimove. The hire, said Optimove, is “indicative of its strategic investment in existing clients as a key growth engine for the business”. In his new role, Cleminson will oversee all commercial relationships with Optimove’s gaming customers in Europe, Latin America …
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This year’s Betting on Football is fast approaching, with only five days to go before the event kicks off at Stamford Bridge from 19-22 March. We have been catching up with our event sponsors to discuss a range of topics such as industry innovations and the relationship between betting and football. In the run up to #bofcon as part of …
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Customer retention specialist Optimove has launched iGaming Pulse, a new industry benchmark that will empower operators to both understand their strengths and analyse their weaknesses when it comes to marketing products. We spoke to Motti Colman, the company’s Director of New Business, to find out more. SBC: How will iGaming Pulse help sports betting operators to optimise marketing actions and …
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In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Today we hear from Motti Colman, Director of New Business at Optimove, who addresses a belief that Paul Gascoigne was going to …
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