SBC News Optimove strengthens client benchmarking for summer of football 

Optimove strengthens client benchmarking for summer of football 

CRM marketing solution provider Optimove has launched its dedicated benchmark tool ahead of EURO 2024 and Copa America 2024. 

Called iGaming Pulse, the tool is available to Optimove igaming and sports betting clients and provides daily access to country-specific, industry-wide benchmarks and key performance indicators (KPIs).

Of importance, the data provided covers statistics from the preceding five weeks at any given time, incorporated with a static baseline from July 2023 so that operators can view how player behaviour is impacted from events like the Euros and Copa America. 

Operators will be able to gain a comprehensive insight into their global performance compared to worldwide averages, such as conversion rates, reactivation rates, and retention rates – affected by significant events such as a match between England and Germany for example.

The tool offers interactive, graphically displayed data which is based on anonymous data collected from over 200 established and boutique sports gaming brands. 

Motti Colman, VP of Revenue, Gaming at Optimove, commented: “Following the proven effectiveness of our 2022 World Cup Pulse in helping our clients measure Conversion Rate, Reactivation Rate, Retention Rate, and more, it is only natural that we provide an enhanced tool dedicated to the Euro 2024 and Copa America 2024.

“This powerful tool allows operators to benchmark their performance against industry-wide KPIs in real-time, providing invaluable insights into player behaviour during these major tournaments. 

“We are determined to go beyond the platform to support our customers and partners, and this initiative is just another example of our commitment to delivering exceptional value.”



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