HBA Media (HBA) has secured sports-network coverage in every major continent for the Breeders’ and Melbourne Cups. This weekend, the two-day Breeders’ Cup World Championship (3 – 4 November) returns to Santa Anita Park in Arcadia, Calif, marking the 40th year of the event. Meanwhile, Australia’s greatest horse racing festival – the Melbourne Cup Carnival – also begins at Flemington …
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Tabcorp has invited commercial television networks to express an interest in purchasing the domestic broadcast rights for the Melbourne Cup. The ASX-listed gambling group has asserted that it expects the deal could generate up to AU$100m (£53,171,300) over five years. Tapcorp already owns the international broadcasting rights to the thoroughbred event, and has now been granted permission by the Victoria …
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Tabcorp is planning a +AUS $100m (€61.m) bid to become the Melbourne Cup broadcast rights holder, the marquee fixture of Australia’s Spring Carnival. The ASX betting group is reported to be in negotiations with Victoria Racing Club, in which it seeks to become the ‘local and global’ distributor for the “race that stops the nation”. Held every November, the Melbourne …
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Several media rights distribution deals for the Melbourne Cup and Breeders Cup, two of Australia and North America’s flagship racing fixtures, have been signed by HBA Media. Of significance to UK viewers, HBA has signed another contract with ITV, marking the return of stateside racing content to the free-to-air channel, as the network makes its second broadcast of the Breeders …
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Entain Australia is developing a media arm, as reported by The Sydney Morning Herald, which will manage a suite of online television channels. The newspaper reported today that Entain has created four online horse and greyhound racing channels and is producing both written and video content – the latter in the form of documentaries. One of the documentaries will focus …
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Sports betting technology company OpenBet enjoyed a strong performance at this year’s Melbourne Cup, processing an average of 65,000 vets per minute on its platform. Describing its scalable platform technology as ‘pivotal’ in handling the betting activity ahead of the race, one of the most popular horse racing fixtures in the Australian sport, OpenBet provided its services to notable operators …
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SG Digital processed a record-breaking number of bets for its OpenSports customers during yesterday’s Melbourne Cup, despite Australia’s most famous annual thoroughbred horse race taking place behind closed doors. OpenSports is the full package sportsbook solution for SG Digital, the digital division of Scientific Games, with wagers processed through the OpenBet betting engine. Compared with the 2019 event, there were …
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OpenSports hit a peak of 35,000 bets per minute for a single operator during last week’s Melbourne Cup – Australia’s most famous annual thoroughbred horse race. At peak betting times, the maximum number of bets per minute was 35 per cent higher than the previous record across 21 years of taking bets on the race. OpenSports, said parent company SG …
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The Victoria Racing Club (VRC) plans to celebrate its upcoming Melbourne Cup Day (5 November) in pomp and style, confirming that ten-time Grammy winner and record-breaking pop sensation Taylor Swift will perform live at the Flemington Racecourse. Announcing a major coup for Melbourne’s Spring Racing Carnival, VRC management announces that it has secured Taylor Swift’s only public appearance in Australia …
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BetEasy was the biggest benefactor in Australia as sports betting sites Sportsbet, Ladbrokes and Betfair all crashed on Melbourne Cup day – the biggest day on the nation’s betting calendar. As reported by The AGE, punters on Sportsbet, Ladbrokes and online betting exchange Betfair were temporarily unable to place bets on their smartphone apps or computers, while Tabcorp also reported …
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