SBC News Voice of the Sports Betting Industry
OpenSports hit a peak of 35,000 bets per minute for a single operator during last week’s Melbourne Cup – Australia’s most famous annual thoroughbred horse race.
At peak betting times, the maximum number of bets per minute was 35 per cent higher than the previous record across 21 years of taking bets on the race.
OpenSports, said parent company SG Digital, is known for “powering seamless player experiences” through the OpenBet platform for key sporting events across the globe.
Recognised as the richest two-mile handicap in the world, this year’s race – held as part of the Melbourne Spring Racing Carnival – was won by Vow And Declare. A dramatic finish saw Frankie Dettori’s runner-up Master Of Reality demoted to fourth after a stewards’ inquiry.
Keith O’Loughlin, SVP Sportsbook for SG Digital, commented: “This record performance is a great new benchmark for us and for our partners as OpenSports continues to grow. We’re capable of processing record transaction numbers, and our global customers are benefitting from the scalability of our platform.”
Earlier this year, SG Digital – the digital division of Scientific Games – reorganised its suite of sportsbook products into five OpenSports modules that can be “mixed and matched” to meet the specific needs of a customer.
This includes sports betting engine OpenBet, as well as OpenPlatform, OpenTrade, OpenEngage and OpenAccelerate.
