Marathonbet has this afternoon communicated that it will withdraw its presence from the UK betting market. The pan-European sportsbook issued an email to its UK customers stating: “We regret to inform you that we have taken the decision to temporarily suspend our Marathonbet.co.uk website.” Customers were informed that from 14 April 2022, Marathonbet.co.uk will no longer accept bets or deposits, …
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Marathonbet cleared by ASA following UKGC consultation
A complaint against Marathonbet regarding two separate Facebook features has not been upheld by the Advertising Standards Authority (ASA), after consulting with the sports betting operator and the UK Gambling Commission (UKGC). The operator posted a Facebook update on 12 August 2020 stating ‘we’re offering 0% margin on the Champions League’, whilst providing a link, with a featured image depicting …
Read More »Marathonbet becomes latest operator to integrate GiG Comply
Marathonbet has become the latest company to sign an agreement with Gaming Innovation Group (GiG) in order to integrate the GiG Comply compliance tool. GiG Comply is tailored to cover market-specific legislation and advertising standards, ensuring Marathonbet meets compliance requirements in various territories. The self-service marketing compliance software will allow Marathonbet to establish checklist perimeters with specific criteria to scan …
Read More »Mazza: Betting sponsorships are still relevant no matter what the restrictions are
The start of the 2020/2021 European football season, will see a drastic altering in the relationship between football clubs and betting operators. Once recognised as the leading marketing channel for targeting betting audiences and amplifying brand exposure, in the era of ‘responsible gaming’, European operators have had to rethink their sponsorship strategies under heightened regulatory scrutiny. Speaking on the ‘Future …
Read More »SBC Awards: The key to an effective submission
The SBC Awards, which is now in its seventh year, has officially opened its nominations section allowing individuals to reward and celebrate the very best in sports betting and gaming. In our latest webinar, ‘SBC Awards – How to write an Awards submission’ a panel of esteemed experts discussed the do’s and don’ts when it comes to writing the perfect …
Read More »Marathonbet nets Man City upgrade to become training kit sponsor
Closing 2019, Marathonbet has announced its second major football partnership as the Panserve Ltd online sportsbook subsidiary expands its sponsorship agreement with Premier League champions Manchester City. Upgrading partnership terms, Marathonbet will serve as ‘training kit partner’ of ‘The Citizens’, with the European sportsbook brand appearing on the training shirts for both Manchester City senior men and women’s teams. Expanding its English …
Read More »Marathonbet secures official partnership with Real Madrid
Online bookmaker Marathonbet has been named as the first official Russian partner of Real Madrid after the operator penned a new partnership with the La Liga team. As part of the agreement, the operator will receive a boost in its exposure across Spain via virtual LED boards in Russian broadcasts of Real Madrid games, which is expected to utilise digital …
Read More »Dan Towse: Marathonbet – Trust fading as brands turn to influencers
Marathonbet’s Head of Brand Marketing Dan Towse has warned that the use of influences as marketing tools is causing gaming brands to lose the trust of their audience, ahead of his appearance on the Advertising and Marketing Conference stream at ICE VOX. The Head of Brand for the gambling company compared influencers to world-class sports stars in regards to driving …
Read More »Operator CEOs head 20/20 Vision track at Betting on Sports 2019
Jesper Svensson, CEO of Betsson, and Pinnacle CEO Paris Smith are among the leaders offering their insights on the key issues shaping the betting industry as part of the 20/20 Vision – The Future In Focus track of Betting on Sports 2019. The track, which takes place on the second full day (Thursday 19 September) of SBC’s flagship event at …
Read More »AgiproNews Italian View: Decree advertising ban forces ‘reality checks’ on all stakeholders
A new era for Italian industry incumbents begins as the media-wide ban on gambling advertising enters full force from 14 July 2019, exactly one year following the Lega-5Star coalition government publishing its Dignity Decree mandate. The marketing conduct of Italian gambling operators will be monitored by AGCOM, the national communications authority, which has been ordered to enforce the strictest discipline …
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