Low6 has reported it has achieved commercial targets for its UltimateFan offering, an app that operates fantasy sports platforms across a range of international sports. Launched last summer before the rescheduled UEFA 2020 European Championships, UltimateFan has now been installed over 150,000 times, and was further bolstered by the beginning of the 2021/22 National Football League (NFL) season. In the …
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Low6, a sports gamification technology company, has formed its first charity partnership with UK-based charity, Sporting Minds UK. The collaboration looks to raise awareness of organisations which are creating ‘positive change in sports’, whilst also providing to young people in an attempt for more positive mental health throughout sport. “We are delighted to be working with Callum Lea and the …
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ASX, the venture of Paddy Power’s former marketing chief, has moved to bolster its sports content ahead of the Six Nations, which commences this weekend. The platform, which functions as a ‘virtual stock market’ for NFTs, has incorporated rugby union into its wider sports offering in anticipation of the tournament, supported by data from Rugby Analytics. Players invest in the …
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UK-based sports gamification firm Low6 has announced its intention to publicly list in the US via an initial public offering (IPO), whilst completing a $5 million funding round. The free-to-play game developer, headquartered in Birmingham, detailed that the most recent round of funding would be used to support its continued growth, with a particular focus on the US market. In …
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Sports gamification firm Low6 has confirmed the appointment of Ben Barker as its Chief Revenue Officer, with the new hire joining with immediate effect. His primary responsibility at Low6 will be with developing commercial and revenue strategies, primarily with the goal of driving its North American expansion and enhancing its existing partnerships. Barker remarked: “Low6 has made its mark as …
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Low6 has penned its second official golf partnership after signing a new deal and app release with the European Tour. The pick’em app, European Tour Picks, was released on 6 October and will give away cash prizes across each of the four days of the ACCIONA Open de Espana. Chris Hector, Low6 Commercial Director, said: “Low6 are delighted to be …
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Low6 has been named as the supplier of the Official PGA TOUR Free-To-Play Game , which will be presented exclusively by PointsBet. Strengthening Low6’s presence across the US market, the free-to-play game has been designed to enhance fan engagement through live in-play games with weekly prizes. Jamie Mitchell, Low6 co-founder and CEO, commented: “We are delighted to be working with …
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At Low6, ‘spotting the invisible before anyone else’ has been a key strategy when it comes to developing new and innovative products that capture the attention of millennials and Generation Z (GenZ) sports fans. So when it came to developing Ultimate Fan, the team at Low6 sought to combine pack openings, fantasy football and non-fungible tokens (NFTs). Cast your eyes …
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Low6 has created added value for its players through its Weekly7 app which will provide players with a free Uber Eats voucher for every entry. The collaboration, according to Jamie Mitchell – Co-Founder of Low6 and CEO of the USA Operations – will help deliver an experience which will continue beyond the Weekly7 game which involves players trying to correctly …
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Mobile betting games developer Low6 has expanded its network of partners after signing a new agreement with Everton fan channel, Toffee TV. Launching Toffee Picks, fans will be able to compete on a peer-to-peer basis, predicting a series of match outcomes such as goals scored, corners taken and saves made. Players are then ranked on a leader board, with the …
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