Tag Archives: leovegas

LeoVegas shows Dignity Decree defiance through EU complaint

As the Italian Lega-5Star coalition government moves to implement its ban on gambling advertising, forming part of its Dignity Decree, Stockholm-listed LeoVegas has submitted a formal complaint to the EU. Leading the complaint, Niklas Lindahl, Leo Vegas’ Managing Director for Italy, remains “convinced” the Decree will be overturned, because introducing it on 1 January 2019, as planned, would breach the …

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Industry giants headline shortlists for SBC Awards 2018

SBC Awards

Industry giant bet365 will be hunting a famous fifth consecutive Bookmaker of the Year title at this year’s SBC Awards, but an array of big hitters are ready to steal the show in front of more than 700 attendees at a stunning London venue – The Artillery Garden at the HAC. The shortlists for the 38 prizes were confirmed this …

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LeoVegas seeks to broaden tech talent pool launching Regulus Programme

Stockholm-listed LeoVegas AB has launched its new corporate initiative ‘LeoRegulus Programme’ seeking to widen its talent development resources whilst further expanding its access to tech talent. The LeoRegulus initiative was disclosed to Swedish business news source Dagens Media last week by Chief Executive Gustaf Hagman alongside Group HR Officer Caroline Palm. Seeking to widen its tech talent pool, LeoVegas governance launches …

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Premier League drives reward-based reactivation on LeoVegas

LeoVegas

LeoVegas has revelled in the return of the Premier League, despite keeping its players engaged in the aftermath of the World Cup through live tennis, instant markets and European football qualifiers, as well as the early August resumption of the Championship. A deeper selection of player props powered by Kambi, including a unique penalty shootout market and multiple bet types …

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NetEnt tests affiliate marketing capabilities

Stockholm-listed industry games developer NetEnt AB has announced the beta-launch of its new affiliate business. Updating the market, the games developer will launch an open ‘games section’ on its www.netent.com website, allowing visitors to free-play on all of its active games portfolio. The games section will allow NetEnt partners such as LeoVegas, Casumo, Cashmio and ComeOn to promote real-money incentives and …

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LeoVegas relaunches BetUK as a UK sportsbook property

Stockholm-listed online gambling group LeoVegas AB has confirmed that it will strengthen its UK sports betting proposition, adding new sportsbook provisions to its BetUK brand. Updating the market, LeoVegas governance outlines that it will relaunch BetUK as a sportsbook property, having recently secured the brand’s first sponsorship agreement with Championship football club Swansea AFC. Entering 2018, LeoVegas secured the BetUK …

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Melvin Ritsema: Staying true to Royal Panda’s sportsbook roots

In the second of an exclusive three-part series for SBC News, Royal Panda CMO Melvin Ritsema discusses his company’s takeover by LeoVegas, staying true to its own sportsbook roots despite the acquisition, why the UK market remains the principal target, and how pricing ploys around the World Cup will be taken forward into future high-profile tournaments. SBC: Was the Royal …

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CasinoBeats Summit: Countdown to London Begins!

It is now just a month until the international online casino industry comes together at the inaugural CasinoBeats Summit, taking place at Olympia London on 19/20 September. As the event draws nearer, more operators and suppliers are committing to the two-day Summit, which will welcome over 250 delegates and 30 leading industry speakers to its 14 sessions. Among many highlights, …

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LeoVegas shows love for Malta Pride 2018

LeoVegas AB has confirmed that its flagship LeoVegas brand will be a ‘Proud Supporter of the 2018 Malta Pride Week’ (Malta Pride). Malta Pride takes place from 9-16 of September, with its headline ‘Pride Parade & Street Concert’ being held on 15 September in Valletta. The theme of Malta Pride Week 2018 will be ‘Pride in the heart of the …

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Responsible gambling key to LeoVegas’ bid for Swedish licence

LeoVegas Championship

Continuing its expansion strategy, LeoVegas has confirmed its submission for a new Swedish licence. The firm has outlined its looking to gain a licence that encompasses casino and sports betting in the country, which recently commenced an application process ahead of the restructuring of its national gambling laws. Group CEO Gustaf Hagman commented: “While it has been known for some time …

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