LeoVegas Group has strengthened its market position in Sweden, acquiring a sports betting licence for its proprietary brand GoGoCasino.
Regulated by Spelinspektionen, the Swedish gambling authority, the new vertical will be powered by Tiger, the LeoVegas proprietary sportsbook platform which makes its debut on Swedish ground.
Tiger was acquired from German operator Tipico back in 2024 through a deal facilitated by MGM Resorts International, the parent of LeoVegas Group. This was when Tipico wound down its US operations, which led to the DACH leader selling off its product and technology platform, including its online casino and Tiger sportsbook, to LeoVegas.
Prior to the Spelinspektionen licence, Tiger had been successfully rolled out across other key European jurisdictions such as Denmark and the Netherlands, with LeoVegas continuing to invest heavily into the sportsbook under MGM’s management.
Earlier this year marked another major highlight for Tiger, as the sportsbook was introduced to a Brazilian market with BetMGM – MGM Resorts’ B2C sportsbook in South America, operated via the LeoVegas platform.
Since launching its Bets regulated regime in January 2025, Brazil has emerged as one of the world’s biggest betting markets. The sector is touted to be worth billions of dollars by the end of this decade thanks to the strong ties the nation has to sports, coupled with its large population.
Tensions are currently running high in the largest South American country, however, as representatives of the governing party have unexpectedly made a 180 degree turn, now calling for a full withdrawal of the 2025 legislation that gave birth to legal online betting in Brazil – a development that is sure to grab the attention of many international operators, including LeoVegas.
Back in Europe, with Tiger now being integrated into GoGoCasino, LeoVegas will also significantly increase its market gains in Sweden by targeting both online casino players and sports fans.
With the new sportsbook platform now active, users will gain access to a bet builder, daily boosted odds, partial cash-out options, and live betting.
This builds on what has been a successful run for GoGoCasino in the Nordic country, having first launched domestically in 2019 with its online casino and live casino offer.
On the latest development, Adrian Vella, Chief Product and Technology Officer at LeoVegas Group, added: “Launching our proprietary sportsbook, Tiger, on our home turf in Sweden is a massive milestone for the entire Group, and I couldn’t be more excited.
“Our teams across the globe have worked tirelessly to continue our international rollout, and this new addition to GoGoCasino will add layers of excitement for players who enjoy the thrills of both casino and betting.”
