The impact of COVID-19 has seen the top 50 most valued football clubs lose around €751m in brand value, according to the latest ‘Brand Finance Football Annual’ report. As a result of the global pandemic, this is the first time in six years brand value by the top 50 clubs has declined. The report suggests that the reasoning for this …
Read More »Tag Archives: Leicester City
InsiderSport: On The Ball – Sterling, MLS and UEFA
From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This edition looks at MLS expansions and the latest in La Liga broadcasting. ITV continues successful La Liga partnership A last minute deal struck between ITV and La Liga will see the British broadcaster televise the opening game …
Read More »19.com nets Leicester City betting partnership
Premier League-side Leicester City has confirmed a new agreement with 19.com, which will see the Asian betting operator become the club’s new Official Betting Partner. The Global Gaming subsidiary will have its branding displayed across Leicester’s matchday LED boards, as well as the club’s interview backdrops. The new agreement is hoped to boost the exposure of the betting operator across …
Read More »M88 on board with Leicester City as official betting partner
Asian centric online betting and gambling site M88 has agreed a deal with English Premier League outfit Leicester City, that sees the firm become the club’s official betting partner. Under the terms of the deal the company is to leverage the 2015/16 Premiership champions global brand across its marketing activities, as M88, who offers sports betting, casino and slots based …
Read More »SBC’s on the ball: Russia 2018, The FA and Leicester City
From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at Russia 2018, a new sponsorship deal for the FA and a positive year for Leicester City. ____________________ The Football League schedule meeting with Wolves over third party ownership Following on from a number of …
Read More »League of Legends taking shape with nine games remaining
The Premier League is entering the business end of the season and the table is beginning to take shape, something that is reflected in SBC’s League of Legends where fantasy managers are set for one final push as they search for the summit. In the latest round of fixtures Swansea City continued the great escape under Carlos Carvalhal, climbing up …
Read More »SBC’s on the ball: The Bundesliga, Sunderland and Benfica
From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at the potential sale of Sunderland, a united front from the Football League and a new partnership for the English FA . ____________________ Football League clubs vote for transfer window change English Football League clubs …
Read More »Sergio Aguero hits four goal flurry to ensure top scores
Sergio Aguero sank Leicester City in the latest round of Premier League fixtures, with four goals delighting fantasy managers who had the Argentina international installed as captain, and therefore earned double points. One such example is Piyush Choudhary, Chief Business Officer for Ballers Media Group, who saw the Manchester City frontman boost his 21 point haul to a very impressive …
Read More »Betting on Football puts the World Cup in the spotlight
More than 30 experts have been confirmed for World Cup and Beyond, a seven-session track dedicated to Russia 2018 at this year’s Betting on Football (20-23 March). World Cup and Beyond will kick off with ‘Life beyond the bonus’, a panel featuring Mybet CMO Florian Guede and BetBright CEO Marcus Brennan. It has been designed to address the future of …
Read More »Fantasy managers navigate tricky Xmas period
The hectic Premier League Christmas schedule has swept over the nation once again, causing many a debate for fans and a plethora of selection headaches for managers. That latter problem has also been affecting fantasy managers up and down the country, with the latest round of fixtures featuring a Tottenham Hotspur and West Ham United double bill. Despite a number …
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