SBC News Voice of the Sports Betting Industry
English Premier League Champions Leicester City FC have announced Amaya Inc online betting subsidiary BetStars as its official European Betting Partner as the Foxes make their Champions League debut in season 2016/17.
Announcing the partnership this morning, Leicester City management detailed that the BetStars brand would receive high coverage placement throughout The King Power Stadium (capacity: 32,000) during season 2016/17 match days.
To celebrate the exciting new partnership, BetStars will also be running a special promotion that will give fans the chance to win a bet on the Foxes retaining their Premier League title at odds of 5000/1 – the same price famously given at the start of last season.
Speaking about the deal, Leicester City Head of Partnerships Harj Hir said: “We can draw parallels with BetStars’ rising popularity and ability to engage football supporters, so we look forward to a long and successful relationship for both parties.”
Eric Hollreiser, Amaya Vice President of Corporate Communications said: “Leicester City Football Club changed the game in terms of who can win the Premier League and how it can be won – in the same way that BetStars is looking to be a game-changer.
“They defied the odds to take on the big boys of English football and win the Premier League, and BetStars is aiming to do the same in sports betting with innovative products like Spin & Bet and fan-friendly promotions. We can’t wait to be a part of the next chapter in this truly amazing story.”
