Tag Archives: Ladbrokes

Ladbrokes hires Neverland to secure maximum ‘Euro exposure’

SBC News Ladbrokes hires Neverland to secure maximum ‘Euro exposure’

Ladbrokes has commissioned London brand development agency Neverland to develop its nationwide advertising campaign for this summer’s UEFA Euro 2020 football championships (11 June to 11 July). Neverland will work with BBH London, Ladbrokes’ lead creative agency, to ensure the bookmaker secures maximum coverage and brand exposure during a critical trading period for sports betting incumbents. During 2020, Ladbrokes launched …

Read More »

RMG passes the winning post with Cheltenham streaming record

RMG passes the winning post with Cheltenham streaming record

Last week’s Cheltenham Festival recorded a huge uptake in the number of viewers streaming the event, with the Racecourse Media Group (RMG) reporting the highest figure in British and Irish horse racing history. Utilising the services of real-time streaming technology platform Phenix, RMG secured up to 500,000 streams on individual races, representing a year-on-year growth rate of 60% across the …

Read More »

Scientific Games reports ‘record breaking’ volume of Cheltenham bets

SBC News Scientific Games reports ‘record breaking’ volume of Cheltenham bets

Scientific Games processed a ‘record volume of bets’ throughout last week’s Cheltenham Festival, reporting a ‘huge uplift’ of 53% on its OpenSports platform. The OpenSports solution is used by a number of leading sports betting operators including William Hill, Entain’s Ladbrokes and Coral brands and Flutter Entertainment’s Paddy Power and Betfair companies. In addition to the 53% increase in betting …

Read More »

Nygaard-Andersen – Girls Who Code partnership will “support girls and women to be great”

SBC News Nygaard-Andersen - Girls Who Code partnership will “support girls and women to be great”

To commemorate International Women’s Day 2021, global sports betting and online gaming operator Entain announced a wave of financial support to initiatives encouraging women to embark on careers in the technology sector. Coinciding with the beginning of this campaign drive, Entain held a company-wide online event discussing the role of women in business and in technology.  In the panel, newly-appointed …

Read More »

Entain secures regulatory approval for Enlabs takeover

SBC News Entain secures regulatory approval for Enlabs takeover

Entain has moved forward with its Baltic expansion plans, securing ‘all the necessary approvals’ from relevant competition and gaming regulatory authorities for the takeover of Enlabs. As a result, the condition for the completion of the group’s offer regarding the receipt of all necessary regulatory approvals has been met. However, the firm – which operates Ladbrokes and Coral – has …

Read More »

Ladbrokes sparks Cheltenham’s love of a top stud

SBC News Ladbrokes sparks Cheltenham’s love of a top stud

Ladbrokes has celebrated the unique bonding experience of the Cheltenham Festival with the launch of its new TV advertising campaign ‘The One’. Though lockdown may have forced this year’s Cheltenham Festival (16-19 March) to be raced behind closed doors, Ladbrokes celebrates UK racing’s marquee fixture as an endearing public event. Continuing to work with BBH London, Ladbrokes new TV campaign …

Read More »

Entain embraces sustainable energy with carbon-neutral pledge

SBC News Entain embraces sustainable energy with carbon-neutral pledge

Entain, the holding company behind Ladbrokes and Coral, has announced a new commitment to sustainable energy, pledging to become completely carbon neutral by no later than 2025. The operator will reduce and offset emissions within its own operations, in addition to cooperating with suppliers to decarbonise its supply chain. The group currently maintains a 24,000-strong workforce spread across 4,5000 retail …

Read More »

International expansion assists Entain with COVID-19 comeback

Jette Nygaard-Andersen takes charge of Entain as new CEO

Entain Plc has swung back into the black with the group’s expansion into regulated markets along with its pivot towards online betting offsetting the impact that COVID-19 has had retail operations. Publishing its full-year results for the period January – December 2020, Entain declared revenues of £3.56 billion, a ‘flat’ change from the £3.57 billion recorded in 2019. Underlying EBITDA …

Read More »

Entain launches data driven player protection initiative

SBC News Entain launches data driven player protection initiative

Entain, the holding company behind Ladbrokes and Coral, has launched the initial stage of a new player protection initiative based on data and analytics. The new preventative approach has been named ARC (Advanced Protection and Care), and has used behavioural indicators to identify players potentially at risk. The firm is now developing models using more than three times the previous …

Read More »

Polish Ekstraliga and 2. Liga enlist STATSCORE as data provider

SBC News Polish Ekstraliga and 2. Liga enlist STATSCORE as data provider

Polish sports data and statistics provider STATSCORE has been named the official data provider of Poland’s top-flight Women’s Ekstraliga and the men’s third division 2. Liga. The deal is an enhancement of the firm’s initial agreement with the Polish Football Association (PZPN) in 2020, which saw STATSCORE deliver statistics for the second-tier men’s 1. Liga. “We warmly welcome the Women’s …

Read More »