Sportium moves for ‘omni drive’ with UNO app launch

Ladbrokes and Grupo Cirsa, Spanish market sports betting joint-venture Sportium have announced the launch of its ‘UNO’ app accounts, seeking to unify engagements across its digital and land-based properties.

Launching its new product, Sportium states that it has delivered Spain’s first omni-channel discipline for sports betting consumers, with UNO accounts allowing customers to cash-out winnings across all 3,000 Sportium Spanish betting points.

In addition, Sportium customers will be further able to check wagers placed across land-based and digital properties through their combined UNO account.

Beyond maintaining player account information and transactional capabilities, the Sportium Uno app features a ‘Sportium Scores’ service publishing the latest sports results and market odds.

The launch of UNO, sees Sportium replicate popular omni-channel dynamics/features that have been adopted by partner company Ladbrokes through its ‘The Grid’ loyalty programme, launched in April 2018.

Sportium leadership brands UNO as a ‘major weapon’ for its growth strategy for Spain, detailing that the UNO app will be utilised to revamp its customer loyalty and retention programmes, with exclusive offers, market promotions and player incentives.