Tag Archives: Ladbrokes

Reporting its 2017 H1 results (period ending 30 June), FTSE-listed Ladbrokes Coral Plc has declared that the integration process between the two operators, ‘has continued at pace’ and enabled ‘significant improvements in operational efficiency.’ Reaping the benefits of a hike in digital betting, Ladbrokes Coral reported digital net revenue of £374.5 million, a 17% rise on the results of a tough 2016 comparable …

This Saturday’s mega fight between Floyd ‘Money’ Mayweather vs ‘The Notorious’ Conor McGregor has surpassed all bookmaker expectations. Grabbing the general public’s attention, Mayweather vs McGregor looks to break all combat sports records (PPV, wagering, global audience etc…). SBC’s Bookies’ Corner details how bookmakers have approached this unique fight, regarding market pricing, public expectations, hype and rumour. Furthermore, should McGregor achieve …

Updating the market, Ladbrokes has informed that it will continue to work with the Rugby Football League as title sponsor of its Challenge Cup, English Rugby League’s legacy knockout competition. Ladbrokes marketing has signed a one-year extension, which will see the competition continue to be branded as the ‘Ladbrokes Challenge Cup’. The sponsorship extension is signed on the week of …

Ladbrokes has announced its second football betting partnership of the day, confirming that it has agreed to become the ‘Official UK & Ireland Bookmaker Partner’ of English Premier League side Leicester City FC. Seeking to push its brand and products to Premier League fans this 2017/18 season, Ladbrokes will gain high exposure throughout Leicester City’s King Power Stadium (capacity: 33,000). …

Ladbrokes has announced that it will be the ‘Official UK Betting Partner’ of Premier League football club Burnley FC. Continuing to expand its profile within English football, Ladbrokes marketing has secured a three-year deal with The Clarets.  The partnership will also see Ladbrokes provide betting points at Burnley’s Turf Moor stadium (capacity: 22,000). The partnership will also give Ladbrokes a …

Updating the market, Ladbrokes marketing has announced that it will expand its existing relationship with social media content and fan engagement specialist The Ball Street Network. Entering a new European football season, Ladbrokes will act as lead sponsor of popular Ball Street Network YouTube channels’ ‘Arsenal Fan TV’ and ‘The Redmen TV’ (Liverpool FC focused YouTube Channel). In addition to …

This summer’s Celebrity Big Brother (CBB) hasn’t even been on our screens for two weeks, but it has already enticed British gamblers. Ladbrokes’ Alex Apati told SBC that: “CBB is as popular as ever with punters” adding that “despite it running for a much shorter period than the ‘normal’ version of the show, the amount of bets we’ve taken so …

Louth, the smallest county in Ireland, has the highest concentration of betting shops in the country with 2.6 outlets per 10,000 population. As reported in the Irish Examiner, the county’s 33 betting shops puts it 50% above the national average of 1.8 bookies per 10,000 population. The other counties with the highest concentrations of betting shops are Carlow, Westmeath, Longford, …

Ladbrokes has joined Sheffield United’s Premier League mission after agreeing a three-season deal to become the club’s new Official Stadium Betting Partner. The multi-channel betting and gaming brand has also gained a prominent presence on the Championship club’s social media channels to support betting activity prior to all games. This is in addition to the package of match-day advertising and …

Following yesterday’s announcement by the British Phonographic Industry (BPI) of the twelve UK contemporary music albums making the finals of this year’s Mercury Music Prize, Ladbrokes has placed UK Grime artist Stormzy as 7/2 favourite to win the coveted award. Should the BPI Mercury jury award Stormzy’s ‘Gang Signs & Prayer’, the South London rapper will become the second UK …