Tag Archives: Kwiff

Supercharged betting operator kwiff has expanded its agreement with Xtremepush, focused around omnichannel CRM capabilities. The extension of the duo’s collaboration, which began with a preliminary deal back in September 2022, will cover two key focus areas of kwiff’s CRM capabilities.  Firstly, the firm will gain access to Xtremepush’s Omnichannel Customer Engagement and CDP platform, with a ‘deep integration’ conducted …

At a time when the forthcoming regulatory review could shake the UK betting sector to its core, predicting the future has become a much-desired skill for operators with a stake in the country.  In the absence of a betting industry-specific crystal ball, firms such as kwiff have had to make their own judgements on what the future may bring, and …

In support of its international growth ambitions, ‘supercharged betting service’ kwiff has entered into a partnership with Xtremepush. The agreement covers provision of the multi-channel experience and engagement marketing provider’s personalisation solutions, as it seeks to add momentum to its player outreach strategy. This approach, kwiff explained, is an ‘integral part’ of its growth plans, which have so far seen …

Europe’s betting industry has seen major innovations driving revenue over the past two decades, but in recent years the key changes are taking place in back offices. This was the view of the SBC Leaders panel at Betting on Sports Europe (BOSE). Kicking off the three-day event, a diverse group of industry experts discussed past, current and future trends in …

Free bets portal freebets.ltd.uk, which targets the British sports wagering market, has reported a ‘record’ number of users in January 2022. The betting aggregator business detailed that its user base increased by 45% year-on-year during the opening month of the year, with the firm accrediting platform updates and onboarding of new partners as key growth drivers.  Notable firms to have …

Kwiff has entered into a new partnership with BannerNow, leveraging the company’s advertising programme with the aim of strengthening its content production.   By utilising BannerNow’s tool, kwiff intends to develop highly personalised and ‘timely’ content for its customers, with the solution functioning as a canvas for ad creation.    Additionally, BannerNow will offer its Decision tree module to promote …

Sports betting service kwiff has stated that it will ‘double down on its commitment’ to delivering a strong player experience by introducing personalised advertisements using Sportradar’s ad:s solution.  The partnership has seen kwiff incorporate the proprietary programmatic advertising solution into its wider offering, as the company looks to add momentum to its successes in user acquisition by further optimising its …

TAG Media has confirmed the appointment of Elaine Gardiner to the newly created role of Head of Client Services of the online gambling marketing and customer acquisition consultancy.  The new role will see Gardiner take charge of leading TAG Media’s principal client offering of affiliate programme management, whilst further optimising the consultancy’s B2B relationships and business development channels.  Updating partners, …

Mobile bookmaker Kwiff has announced an ‘industry-first’ by launching its proprietary-built ‘supercharged cash-out service’. Launched this July to coincide with the majority of global sports leagues recommencing their competitive calendars, Kwiff will allow all customers to ‘supercharge’ their cash-out returns delivering optimal value to its betting markets. “Any Cash Out can now be Supercharged, putting our customers in control of …