Kwiff the sports betting app which ‘supercharges player odds’, has confirmed the appointment of Charles Lee as new Chief Executive Officer, effective since the start of 2020.
Lee is promoted to CEO, having formerly served as Kwiff’s Head of Sportsbook (2018-2019), and will be tasked with leading the enterprise next stage of commercial development as the London based start-up seeks to expand its B2B capacities.
The promotion of Lee sees Kwiff CEO incumbent Philip Lofgren end his three-year leadership tenure. Lee is the third Chief Executive to lead Kwiff operations since the company was established in 2014 by former enterprise founder and CEO Karl Engström.
A seasoned industry executive with experience in leading wagering and product operations, Lee is the former Head of Trading of leading UK private bookmaker Fitzdares.
Lee commented on his leadership appointment, “It’s a very exciting time for Kwiff, we’ve seen considerable growth in 2019 which we will look to continue this year and beyond. We want to build on our success within the UK and have plans to explore new markets and expand on our already successful proprietary technology platforms”.
“The board and I would like to thank Philip Lofgren for all of his input in the company over the past three years” Lee adds