Checkd leaving wider international footprint amid revenue growth

Kwiff to utilise Sportradar’s ad:s solution to drive growth strategy

Sports betting service kwiff has stated that it will ‘double down on its commitment’ to delivering a strong player experience by introducing personalised advertisements using Sportradar’s ad:s solution. 

The partnership has seen kwiff incorporate the proprietary programmatic advertising solution into its wider offering, as the company looks to add momentum to its successes in user acquisition by further optimising its media buying capacity. 

With ad:s having gone live in October, Swiss-based sports data and technology firm Sportradar has also supported the operator’s expanding affiliate network using the media buying solution, with the end goal of driving prospecting and reactivation.

Malta-based kwiff has further outlined plans to introduce personalised advertisements’ in the coming weeks’ as part of a wider ambition to provide an ‘unrivalled player experience’.

The company will develop and show ‘timely, relevant and engaging visual content’ to its users in order to better inform wagering decisions. 

Charles Lee, kwiff CEO, commented: “Sportradar’s programmatic advertising solution, ad:s, has allowed us to build on our impressive growth over the past 12 months. By optimising our media buying campaigns we have seen a sharp rise in users and reactivated players which has led to considerable gains in ROI.”

kwiff has also detailed a ‘substantial rise’ in new players and an increased acquisition rate as a result of the utilising the advertising product, whilst Sportradar’s Global Director Advertising Sales, Florian Geheeb, explained in an interview last year that the company’s analysis indicated a revenue rise of up to 49% for those using the format.

The addition of the ad:s service into Sportradar’s wider suite of products was cited by the company as a key expansion of its North American portfolio, along with the acquisition of Synergy Sports, when it secured its listing on the US Nasdaq in November of last year.

SBC News Kwiff to utilise Sportradar’s ad:s solution to drive growth strategy

Check Also

DAZN app

Sportradar nets exclusive betting data rights at FIFA Club World Cup

Sportradar has secured the exclusive rights to distribute betting data and non-exclusive media content during …

Motherwell gates

Kwiff makes Scottish football debut with Motherwell

UK betting operator Kwiff has made its debut in Scottish football, adding Premiership side Motherwell …

Brazil

Sportradar to ensure integrity throughout all sports in Brazil

Sportradar has signed a partnership with the Brazilian Ministry of Sports, which is looking for …