TAG Media has confirmed the appointment of Elaine Gardiner to the newly created role of Head of Client Services of the online gambling marketing and customer acquisition consultancy.
The new role will see Gardiner take charge of leading TAG Media’s principal client offering of affiliate programme management, whilst further optimising the consultancy’s B2B relationships and business development channels.
Updating partners, TAG Media highlighted Gardiner’s proven experience in affiliate management and customer acquisition, having most recently led the Zecure Gaming affiliate team for Stockholm-listed Betsson AB.
A 12-year industry marketing executive, Gardiner has held further senior marketing roles at Global Gaming Group and ComeOn.
Gardiner will report to TAG Media’s Managing Director Tom Galanis, who stated: “We’ve always been intent on recruiting the very best affiliate marketing talent to underpin our pre-eminent service so I am absolutely thrilled to have installed Elaine at the helm of TAG Media’s key division.”
“She brings unrivalled technical and leadership qualities to the business that will truly benefit our growing pool of clients and compliment the team she will manage going forward.”
TAG Media’s client services partners include BetRebels, BetRegal, Genting and Kwiff, with the consultancy further providing its business development services to US casual games developer Playstudios through its ‘Growth division’.
New developments have seen TAG Media expand its business into affiliate publishing in which it operates a network of high traffic portals including US-Odds.com and heritage sports betting community PuntersLounge.com
“I’m absolutely delighted to be working with Tom and the team at TAG Media. Having watched them grow from strength to strength throughout my career.” Gardiner commented on joining TAG Media.
“I’m excited to be a part of the team as we expand to new markets and verticals. My new role allows endless opportunities that I can’t wait to get stuck in to.”