Kwiff charges racing markets with Racing Post content  

Mobile bookmaker Kwiff has optimised its racing audience capacities by integrating Racing Post content solutions.  

Starting this week, all Kwiff racing markets will feature in-depth Racing Post analysis and insights provided by the publisher’s ‘data-filled racecards’.

Agreeing terms on a comprehensive content package, Kwiff’s UK and international racing markets (South Africa and UAE) will be supported by Racing Post’s high-quality editorial to drive audience interactions.

Kwiff branded this integration as a critical development for its mobile app. The company has been seeking new features and functions to better personalise experiences for users engaging with its supercharged odds. 

Charles Lee, CEO of Kwiff, said: “Racing Post is one of the most famous brands in racing and we are absolutely delighted to add it to our native mobile and web app. The content sits perfectly with our offering and we hope our customers will use it to make more informed decisions.” 

The Kwiff partnership sees Racing Post secure a further B2B client, having rebranded and changed its corporate identity to Spotlight Sports Group.

The rebrand, announced during Q1 trading, was completed to better represent its four core divisions – Racing Post (news & media), Apsley (affiliate marketing), ICS (content services) and ANZ Bloodstock (stud breeding). 

Spotlight Sports Head of B2B content sales Rob Black added: “Kwiff is one of the most innovative betting apps in the industry. We are delighted our digital content will sit on their racing book. The combination of our expert analysis and their supercharged odds will enhance their customers’ betting journey.” 

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