SBC News Voice of the Sports Betting Industry
Abios, the Kambi-owned proprietary esports data provider, has entered a multi-year partnership with betting and igaming operator Kindred Group to enhance the latter’s esports offering.
The latest announcement is separate from the Abios esports odds service that Kindred is currently using as part of Kambi’s Turnkey Sportsbook service.
Kindred’s in-house sportsbook, which powers the operator’s flagship Unibet and 32Red brands, will receive the full Abios esports package, including odds, data, widgets and always-on content.
Anton Janér, Managing Director and Co-founder of Abios, said: “We are delighted to strengthen our partnership with Unibet and the wider Kindred Group, a leader in the global sports betting and gaming market.
“This agreement showcases the value of Abios’ full esports odds packages and our ability to deliver innovative solutions that meet the evolving needs of operators and enables them to reach new audiences through the growth of esports.”
Utilising Kambi’s Odds Feed+ API, Abios is capable of delivering high-uptime odds across a variety of esports competitions such as esoccer and ebasketball, as well as titles like Counter-Strike 2, League of Legends, Dota 2 and VALORANT.
On the expanded partnership, Ben Colley, Sportsbook Director of Kindred Group, added: “Esports continues to grow in popularity, and it’s essential that we offer our customers the best possible experience in this exciting category.
“Extending our partnership with Abios via Kambi’s Odds Feed+ API and leveraging their deep expertise and esports odds solutions ensures we remain at the forefront of esports betting, delivering unparalleled products and services to our players.”
