Betsson AB has commissioned sports betting innovation studio Incentive Games to develop a suite of free-to-play (FTP) games for its recently launched Betsafe Kenya brand. Launched this December, Betsafe Kenya is Betsson’s first African sports betting property in which the Stockholm group will seek to lead the Kenyan market in safer gambling, customer care and innovation disciplines. Betsafe’s entry into …
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It wasn’t long before the gap left by SportPesa in Kenya was filled by a number of international sites that look set to dominate the country’s betting landscape, writes Adam Grimshaw, who manages Leadstar Media affiliate brand BetBlazers.com. With the Kenyan-born betting site SportPesa barred from trading in the country since a dispute with the government and the Betting Control …
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Betsson AB has launched its first African market sportsbook property ‘Betsafe Kenya’, pledging the deepest commitment to promoting safer gambling participation amongst customers. This summer, the Stockholm-operator announced its intentions to launch a Kenyan subsidiary by partnering with Kenya Betting Control Board (BCLB) licence holder Bet High Ltd. Forming a strategic partnership, Betsson has commissioned Bet High to operate Betsafe …
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SportPesa’s return to its home market of Kenya has been impeded following a licence suspension authorised by Kenya’s Betting Control & Licensing Board (BCLB). Following a year-long hiatus from Kenya’s sports betting market, SportPesa intended to relaunch its betting services this weekend under a licence held by new operating firm ‘Milestone Bet’. Prior to its planned re-launch, SportPesa CEO Ronald …
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GVC Holdings’ Director of Regulatory Affairs Martin Lycka offers an insight into the lives of the gambling industry’s regulatory experts. _________ ‘Hic sunt leones’ – here are lions, is a phrase used in times gone by to denote unknown territories on maps. At the time of its first visionaries, there would have been no easier task than drawing a regulatory …
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BtoBet has has formed a strategic partnership with Tola Mobile to amplify its payment processing capacities for new and established African betting markets. The partnership is marked as a key strategic directive by BtoBet, as it moves to integrate Tola Mobile’s ‘Wallet API’ system across its tailored African platform, allowing bookmaker partners a greater depth of localised payment solutions. Since 2011, …
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Kenya’s National Assembly has approved the nation’s new Finance Bill, which will terminate Kenyan betting’s controversial 20% excise tax on all gambling wagers. First introduced during the 2019/2020 fiscal year, the 20% excise tax saw all Kenya Betting Control Board (BCLB) licence holders protest its enforcement as a market killer. The events of a tumultuous 2019 saw several Kenyan licensees …
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Betsson AB has confirmed its intention to enter the Kenyan sports betting marketplace after starting a joint venture with Bet High Ltd. Yesterday, Kenyan media reported that Betsson’s flagship sportsbook subsidiary Betsafe had replaced blacklisted SportPesa as shirt sponsor of KPL football clubs Gor Mahia and AFC Leopards. Betsafe is yet to register its Kenya Betting Control Board (BCLB) licence. …
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Premier League football club Everton FC has issued a statement confirming that it has mutually ended its shirt sponsorship with Kenyan online betting group SportPesa. On Sunday night, Everton management announced that by mutual consent SportPesa would not fulfil its five-year principal shirt sponsorship agreement, secured in May 2017 as a club-record deal for The Toffees. In its statement, Everton …
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As 2019 comes to a close SBC looks through the year to highlight major news that you might have missed in the sports betting world. This tenth edition looks at October and more specifically at Digitain targetting the ‘Netflix Experience’, the lessons to be learnt from SportPesa’s Kenyan withdrawal, the doubts surrounding the IRP tennis data findings and the ‘once in …
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