Logifuture has partnered with Betika to launch its flagship 24/7 virtual football product, Zoom, in Kenya, marking the game’s debut in the market.
The integration was rapidly rolled out and powered by Sportradar’s OneFeed.
Zoom delivers more than 130,000 virtual football events every month across major leagues using RNG-based simulations and realistic match modelling, which allows for betting opportunities even when live sporting events are unavailable.
A key feature allows customers to combine virtual football and live football selections on a single betting slip, creating a more integrated sportsbook experience.
According to Logifuture, operators using Zoom have reported up to a 30% increase in sportsbook turnover, suggesting the product complements rather than replaces traditional sports betting.
“At Betika, our focus is on continuously evolving our product offering to match the expectations of our customers and the dynamics of the market,” said Peter Stagles, Group Chief Product Officer at Betika.
“The launch of Zoom strengthens our virtual sports portfolio with a premium always-on football experience that complements our core sportsbook offering, enhances player engagement, and gives our customers even more choice in how and when they play.
“As Kenya’s market leader, innovation remains central to how we maintain our edge, and this partnership with Logifuture reflects that commitment.”
Logifuture’s Zoom gaining traction
Logifuture has been scaling its Zoom product to some tune so far in 2026, having partnered with BetConstruct earlier this year to integrate its product on the BetConstruct platform.
The business has been expanding since its deal with the aforementioned OneFeed, a Sportradar product, at the end of 2025.
It may also be looking at a potential move into the US, but for now it has its sights set on African expansion, as seen by this deal with Betika.
Niccolò Cassettari, Chief Business Development Officer at Logifuture, added: “Betika is the benchmark operator in Kenya, and exactly the kind of partner we look to work with. Their customers expect innovation, quality, and a seamless user experience, and Zoom has been built to deliver precisely that.
“This partnership represents an important milestone for us in Africa, and we’re excited to grow alongside Betika as we continue expanding our product roadmap with new tournaments and sports in 2026.”
