Parimatch rebrands corporate identity to Parimatch Tech

Leading CIS betting group Parimatch has rebranded its corporate identity to ‘Parimatch Tech to better reflect the firm’s strategic vision as a multi-market, proprietary-built sports betting incumbent. 

The corporate rebrand conveys Parimatch Tech’s 27-year journey, transitioning from a single betting shop to a pioneering tech-first betting enterprise maintaining a global footprint within the Ukraine, Cyprus, UK, Kazakhstan, Belarus, Tajikistan, Tanzania, Kenya and Nigeria.

Updating stakeholders, Parimatch Tech will undertake no changes to its flagship Parimatch B2C brand, as the rebrand has been undertaken to align the firm’s diverse corporate units.

Company joint-CEO Maksym Liashko underscored the changes as necessary ahead of critical CIS regulatory developments, which will see Parimatch return to its home market of Ukraine as a fully licensed business under the nation’s Gambling Law regime.    

“Becoming Parimatch Tech is a natural step for us as a company, and formalises and reflects our technological transformation,” Liashko remarked. “It is a sign of the maturity of our company internally, and we are pleased to share this news with both the public and our partners.

“While there are many challenges laying before our industry and ambitious targets for us to meet, Parimatch Tech is confident in its ability to continue to modernise and improve the gaming and entertainment industry across the world.”

Embarking on a new chapter of global growth, last April Parimatch Tech announced a series of executive changes including appointing Maksym Liashko (commercial) and Roman Syrotian (tech) as joint Chief Executives.   

The restructured business continues its aggressive expansion strategy in which the company seeks new tech partnerships and sponsorship opportunities to enhance Parimatch’s consumer profile across multiple jurisdictions.

“Parimatch Tech will continue to invest in both established and emerging markets, partnering with local businesses and entrepreneurs to create new job opportunities and strengthen and expand existing offerings,” added Syrotian, Co-CEO of Parimatch Tech.

“Each market is unique, so our teams adapt platforms to local user preferences, economic conditions, and the rules and regulation of the gambling market.” 

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