SG Digital adds ‘Marketing Services’ team to Gibraltar operational set-up

O'Loughlin - Snooker Forum
Keith O’Loughlin – SG Digital

Nasdaq-listed industry technology group, Scientific Games Corporation (SGC), has moved to bolster its SG Digital sportsbook operations team, confirming the launch of its new ‘Marketing Services’ division.

Based out of Gibraltar, the Marketing Services team will support SG Digital’s fast growth B2B and B2G business units, which deliver digital systems for igaming, sports betting and lottery customers.

In its update, SGC reveals that it has recruited SuperBet Romania executives Charlie Riggs, Rick Leask, and Allison Lynch as senior hires for its new division, however the technology group, is yet to reveal official titles or responsibilities.

Commenting on the update, Keith O’Loughlin, SVP Sportsbook at SG Digital, said: “These hires immediately ramped up our sportsbook efforts, empowering us to continue to build top-tier sportsbook technology for our global partners while simultaneously managing daily operations. We’re thrilled to have talented individuals with deep industry experience on board; Marketing Services will further cement our position as a leader and innovator in the sports betting industry.”

Detailing further information, SGC reveals that its Marketing Services division will consist of a team of 25 employees, who will manage and consult on partner marketing – brand, acquisition, retention, engagement, optimisation and analytics disciplines.

Supporting its global growth strategy, which targets SGC becoming the industry’s lead technology supplier, SGC governance announced in September that it had created a specialist ‘Sportsbook Operations Team’ based in Gibraltar.

The new SG Digital division is led by Stuart Weston new VP of Sportsbook Operations, a former long-term William Hill Executive who will join the company to head its Gibraltar operations.