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SG Digital ramps up United States sports betting preparations

Scientific Games Corporation is planning to gain ground on its competition, ahead a potentially significant shift of the sports betting landscape within the United States.

The organisation has announced that SG Digital, through its OpenBet sports betting solution, has commenced sportsbook product review sessions with New Jersey’s Division of Gaming Enforcement (DGE).  

Should the US Supreme Court repeal the Professional and Amateur Sports Protection Act 1992 (PASPA), therefore allowing sports betting within the state of New Jersey, SG Digital aims to be primed to “ensure its ambitious partners are ready to launch their sportsbook offering”.

Matt Davey, Group Chief Executive at SG Digital, explained: “SG Digital has a strong presence in New Jersey with our Open Platform System (OPS) already certified in the state; our knowledge of the market will play an important part in preparing OpenBet for the marketplace.

“We work closely with the DGE to ensure responsible gaming experiences and congratulate the effort of the DGE and the state of New Jersey for taking progressive action to help create a safer sports betting market for the public.

“We are setting the foundations well in advance to help our partners establish themselves early in the emerging territory.”

Detailing market specific product enhancements, ensuring expectations of operators and consumers are met, the firm is also undertaking a recruitment drive to support the growth of the business.

Keith O’Loughlin, SVP of Sportsbook and Platforms at SG Digital, added: “Legalised sports betting in the U.S. is an exciting prospect for us, and we’re taking every step possible to ensure our product offering is fully compliant to hit the ground running when the marketplace eventually opens up beyond the current regulated states.

“OpenBet has built a strong reputation as a trusted sportsbook provider in Europe, and we’re confident we can replicate that success in the U.S. and all other emerging regulatory territories. We have spent time considering U.S. customer needs and are focused on ensuring that the user experience is of high standard and can be delivered with speed.”