Tag Archives: Jesper Sogaard

Acquisitions strengthen Better Collective’s home market stance

Copyright: designer491 / 123RF Stock Photo

Better Collective has detailed the acquisition of Danish affiliate activities from Xperten Ltd and Xpert Ltd, including the SpilXperten brand, continuing the company’s long-term strategy. Stating a preference to build strong relationships within regulated and established European markets, the firm states that the acquisitions strengthens its place as “leading iGaming affiliate” and “market leader” within its home nation. Søren Kristensen, …

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Better Collective strengthens Nordic muscle with PAOU Finland acquisition

Industry publisher Better Collective has moved to strengthen its position within the lucrative Nordic betting market confirming that it has acquired the assets of Finnish affiliate, Premium Administration OU (PAOU). Updating the market, Better Collective details that it has secured a ‘seven-figure’ deal to expand its coverage within Finland, which currently services its smallest presence for Nordic market activities. Better …

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Jesper Søgaard – Better Collective – Bringing our industry beyond the screen at LAC

LAC - Copyright: argus456 / 123RF Stock Photo

The affiliate sector has been shaken up by a growing wave of consolidation, combined with increased regulatory responsibilities and levels of compliance placed on affiliates. Ahead of the London Affiliate Conference (LAC), we caught up with Better Collective CEO Jesper Søgaard to discuss the state of the market, along with the importance of industry gatherings, and what he thinks will …

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Jesper Søgaard – Better Collective – The changing landscape for affiliates

With the working climate constantly changing, Jesper Søgaard, Founder and CEO of Better Collective, spoke to SBC about how affiliates can ensure stability for the forthcoming future, as well as how things have changed over recent years. After being crowned as the affiliate of the year at the SBC Awards 2017, the Better Collective CEO stated the group “are really grateful …

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Follow the leader… Better Collective launches BetBehind

Industry affiliate Better Collective has confirmed the launch of its latest sports betting product BetBehind, an enhanced ‘auto-betting tool’ which allows users to instantly back the best tipsters from its extensive player/tipster community on bettingexpert.com. Detailing the release of BetBehind, Better Collective development states that it has brought ‘outside industry utility’ to sports betting user engagement, with the company focusing on …

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Proven Player… Better Collective lands 7th Børsen Gazelle

Leading industry affiliate Better Collective continues to be recognised as one of Denmark’s fastest growing and most dynamic enterprises, having secured its seventh consecutive Børsen Gazelle Award. Developed by Danish business publication Børsen, the Gazelle Awards recognise the nation’s fastest growth enterprises, who have displayed consistent value for investors and stakeholders. The impressive places Better Collective amongst an elite small …

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Allez! Better Collective drastically expands French market presence acquiring Pull Media network

Leading industry affiliate marketing firm Better Collective continues its European expansion announcing this morning that it has acquired French digital media network Pull Media. The acquisition of Pull Media’s inventory significantly increases Better Collective’s presence within the regulated French online gambling market. Furthermore, Better Collective management has stated that it will use its new Pull Media assets to expand its …

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Sports betting industry’s ‘most comprehensive agenda’ at Betting on Sports

BOS Agenda

SBC Events has launched what it believes is the most comprehensive conference agenda the sports betting industry has ever seen for Betting on Sports 2017 (12-15 September). Featuring 42 sessions across Wednesday 13 and Thursday 14 September, #boscon2017 will present over 150 experts from both the betting and sporting arenas, spanning three conference rooms at the Olympia Conference Centre in …

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Better Collective moves into affiliate M&A space acquiring SportFreunde portfolio

Better Collective, the operating company of leading European sports betting portal bettingexpert.com, has moved into the M&A space acquiring Austrian competitor Hebiva Beteiligungen GmbH, the owner of affiliate SportFreunde Informationsdienste GmbH (“SportFreunde”). The deal sees Better Collective acquire all SportFreunde’s existing affiliate portfolio, which includes popular German language websites  wettfreunde.net, sportwettentest.net, and fussballportal.de. Completing the deal, Better Collective management detailed that SportFreunde assets …

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iGB Affiliate launches new event for the Nordic iGaming market

iGB Affiliate has responded to feedback from a survey of affiliates by announcing the launch of a new regional event focused on the Nordic iGaming market. The Nordic Affiliate Conference (NAC) will take place in Stockholm on April 7, 2017, and is expected to be very different to the larger exhibitions in London, Amsterdam and Berlin, with a stronger focus …

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