Industry affiliate Better Collective A/S has advanced its US strategic agenda by acquiring Florida-based Vegasinsider.com and Scoresandodds.com in a $20 million cash transaction.
Updating investors, Better Collective said that it has significantly expanded its US portfolio by acquiring two of the most trusted sports betting wagering portals which maintain a legacy of ‘more than 20-years’ experience in offering premium sports picks, content, insights, information across US sports betting markets.
During the NFL 2018/2019 season, the two websites generated more than 15 million unique visits per month.
Aligning the acquisition with its US corporate mandate, Better Collective underlined that it will ‘transform the business model’ of the two portals from a subscription-based betting tips format to a traditional affiliate (referral/lead) sports marketing model.
Better Collective CEO & Co-Founder Jesper Søgaard said: “VegasInsider.com and ScoresAndOdds.com portals have the potential to become the largest revenue-generating assets within Better Collective within the coming years.
“They have significant synergy effects with our other US-facing assets, not least with our recent acquisition of the Rotogrinders Network.
“I am confident that we, by way of these acquisitions, have put Better Collective in pole position for a market-leading position in the US states where online sports betting will be regulated and available.”
Closing its acquisition statement, Better Collective informed that it has placed its two new assets under a ‘transitional period’ as the publisher moves to overhaul the portals’ technical and commercial capacities.
Søgaard concluded: “The two websites are expected to send traffic to licensed operators from Q3 2019, and the technical/commercial overhaul is expected to be completed during H2 2020.”