SBC News Voice of the Sports Betting Industry
Romanian betting operator Superbet will use an injection of cash from Blackstone to build a bigger online profile as it tries to replicate the success of its retail business.
That’s according to new CEO Johnny Hartnett, the subject of our lead interview for the first SBC Magazine of the year, which is now available to download HERE.
Hartnett, who joined the company in the summer of 2019, explained: “The online business is relatively new, in that it only launched in 2015, so there’s still plenty of headroom for growth.
“The launch of the native android iOS apps with gaming and sports have only happened over the course of the last 12 months. They’re providing a pretty good platform for growth, and hopefully this can be replicated internationally.
“As for what I can do, I think they’ve brought me here to try and help steer the ship with regards to some of those opportunities which is pretty exciting. Obviously the business is pretty well capitalised now given the transaction with our partners from Blackstone last year.”
This interview precedes a sports betting guide to the industry’s early year gathering in London, featuring insight on four key topics for this year’s ICE VOX – German regulation, the future for bonusing, LatAm expansion and the second wave of US market adopters.
But that’s just the start, as we take a tour of the biggest issues facing companies involved in sports betting, casino, payments and marketing. Inevitably, responsible gambling, emerging markets and tech advancements are a running theme across all four.
An extensive list of experts following Hartnett into the interview chair include theScore CEO John Levy, Optima CEO Jacob Lopez, Sportradar CEO Carsten Koerl, Better Collective CEO Jesper Søgaard, SBTech President Melissa Riahei and Keith O’Loughlin, SVP for Sportsbook and Platforms at SG Digital.
And that’s not to mention a double take on the commitment to responsible casino gaming from Microgaming CEO John Coleman and Swintt CEO David Flynn.
We have also brought to life a number of debates from recent SBC conferences, for example an operator and charity clash over the future for CSR initiatives and what impact the launch of ‘The Hundred’ – cricket’s fourth major format – might have on betting trends for the sport.
For all this and more, download your copy of the SBC Magazine today by clicking HERE, or come by our stand S3-207 to pick up a hard copy next week!
