Serbia

From Niš to 150: Better Collective’s Serbian growth continues

Better Collective has set a target of 150 employees in Serbia by the end of 2020 after opening new offices in downtown Niš.

In the presence of the Ambassador of Denmark, H.E. Mr. Anders Christian Hougård, and the Mayor of Niš Darko Bulatovic, as well as numerous associates and friends, Better Collective opened the door to a new 2000 m2 office in the city centre.

“The city of Niš is an ideal destination for new investments, which is why Danish companies are growing their businesses here,” said Hougård. “The city has great potential to be harnessed.”

The company, which has been operating in Niš for three years, already has more than 100 employees in the city. Jacob Folmand, director of the office, said there would be more job openings to come.

“The plan is to have 150 employees by the end of 2020,” he confirmed. “Given that, at this point we have 105, it seems to me that number will be even higher. We are thrilled with the talent found in Niš and Serbia, and we want to continue to grow our business in this city.”

Better Collective CEO Jesper Søgaard pointed out that the first office outside Copenhagen opened right in Niš. “It is a fantastic city and has a great business climate,” he said. “We are very happy to have started our own international expansion right from here. 

“The original plan was that in 18 months we would hire 12 people, but we realized it was unrealistic, given how talented people in Serbia are, and decided to expand our business here.”

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