Tag Archives: Jesper Sogaard

From Niš to 150: Better Collective’s Serbian growth continues

Serbia

Better Collective has set a target of 150 employees in Serbia by the end of 2020 after opening new offices in downtown Niš. In the presence of the Ambassador of Denmark, H.E. Mr. Anders Christian Hougård, and the Mayor of Niš Darko Bulatovic, as well as numerous associates and friends, Better Collective opened the door to a new 2000 m2 office …

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Better Collective backs Mindway AI to improve ‘early detection’ mechanisms

Moving to strengthen its multi-market compliance frameworks, Stockholm-listed Better Collective AS has acquired a 19.99% stake in Mindway AI. An intelligence solution developed specifically for igaming/betting incumbents, Mindway utilises advanced metrics and machine learnings to identify customers at risk of problem gambling and further segmenting vulnerable audiences. Updating investors, Better Collective governance confirms an investment of DKK 4 million (€540,000) …

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Better Collective advances US profile following strong H1 2019

Stockholm-listed affiliate marketing publisher Better Collective AB has declared that its boost in exposure across the US market has put the company in ‘pole position for market leadership’ as explained in its Q2 interim report.  Publishing its Q2 2019 trading update (period ending 31 June 2019), Better Collective has reported a 64% increase in revenues up to €15.8m (£14.7m) which …

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Better Collective strengthens US grip by acquiring Vegasinsider and Scoresandodds

Industry affiliate Better Collective A/S has advanced its US strategic agenda by acquiring Florida-based Vegasinsider.com and Scoresandodds.com in a $20 million cash transaction. Updating investors, Better Collective said that it has significantly expanded its US portfolio by acquiring two of the most trusted sports betting wagering portals which maintain a legacy of ‘more than 20-years’ experience in offering premium sports picks, content, …

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Jesper Søgaard: Stage 1 – Establishing Better Collective’s US profile

Last May, Stockholm-listed Better Collective A/S moved to significantly advance its US profile by acquiring US legacy betting publisher the RotoGrinders network for $21 million. Branded as a transformative deal for Better Collective’s organisation and growth strategy, Chief Executive & Co-Founder Jesper Søgaard details to SBC why his firm is ready to gamble on the US betting market’s undefined agenda …

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Better Collective ups media profile by hiring Shane Anderson as Group Content lead

Stockholm-listed industry affiliate marketing publisher Better Collective AB has appointed racing figurehead Shane Anderson as ‘Senior Director of Group Content & Brand’. Anderson, the founding Editor-in-Chief of Australian racing portal Racing.com (2014-2019), will be tasked with overseeing Better Collective’s content and editorial strategy across multiple formats and new markets. Holding an extensive broadcasting background, Anderson has worked as TV host …

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Better Collective accelerates US vision with $21m RotoGrinders deal

Stockholm-listed industry affiliate marketing publisher Better Collective AB has moved to significantly expand its US market profile and strategic vision after acquiring a 60% stake in Rical LLC, the operating company of the RotoGrinders network. The transaction sees Better Collective acquire its majority stake in RotoGrinders for $21 million, with the Stockholm enterprise granted first right to secure the remaining …

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NFL’s ‘Great Dane’ and Better Collective ambassador Morten Andersen to speak at Betting on Sports America

Andersen

Morten Andersen, who holds the all-time record for most games played in the NFL, will be delivering a keynote speech at this month’s Betting on Sports America conference, held from 23-25 April at the Meadowlands Exposition Center in New Jersey. Andersen is attending #bosamerica as an ambassador for the Denmark-based igaming affiliate Better Collective – a key sponsor of the …

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Better Collective’s Jesper Søgaard: Cultivating a sustainable affiliate model

Gaining a foothold is difficult in any industry, but this rings particularly true for igaming affiliates. It’s a sector that is subject to regular upheaval, with regulatory changes and compliance focuses often forcing firms to change their whole business model at the drop of a hat. We caught up with Better Collective CEO Jesper Søgaard to find out how to …

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Better Collective: ‘Transformative 2018’ accelerates all future growth options

Publishing its full-year 2018 results, Stockholm-listed Better Collective AS declares a ‘transformative year’ for its business in which it has laid the foundations to become betting/gaming’s leading global affiliate marketing network. Completing its third corporate update as a Stockholm Nasdaq enterprise, Better Collective continues its strong trading momentum recording Q4 2018 revenues of €12 million (Q4 2017: €9.3m). Publishing a …

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