Tag Archives: Jesper Sogaard

Better Collective ups media profile by hiring Shane Anderson as Group Content lead

Stockholm-listed industry affiliate marketing publisher Better Collective AB has appointed racing figurehead Shane Anderson as ‘Senior Director of Group Content & Brand’. Anderson, the founding Editor-in-Chief of Australian racing portal Racing.com (2014-2019), will be tasked with overseeing Better Collective’s content and editorial strategy across multiple formats and new markets. Holding an extensive broadcasting background, Anderson has worked as TV host …

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Better Collective accelerates US vision with $21m RotoGrinders deal

Stockholm-listed industry affiliate marketing publisher Better Collective AB has moved to significantly expand its US market profile and strategic vision after acquiring a 60% stake in Rical LLC, the operating company of the RotoGrinders network. The transaction sees Better Collective acquire its majority stake in RotoGrinders for $21 million, with the Stockholm enterprise granted first right to secure the remaining …

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NFL’s ‘Great Dane’ and Better Collective ambassador Morten Andersen to speak at Betting on Sports America

Andersen

Morten Andersen, who holds the all-time record for most games played in the NFL, will be delivering a keynote speech at this month’s Betting on Sports America conference, held from 23-25 April at the Meadowlands Exposition Center in New Jersey. Andersen is attending #bosamerica as an ambassador for the Denmark-based igaming affiliate Better Collective – a key sponsor of the …

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Better Collective’s Jesper Søgaard: Cultivating a sustainable affiliate model

Gaining a foothold is difficult in any industry, but this rings particularly true for igaming affiliates. It’s a sector that is subject to regular upheaval, with regulatory changes and compliance focuses often forcing firms to change their whole business model at the drop of a hat. We caught up with Better Collective CEO Jesper Søgaard to find out how to …

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Better Collective: ‘Transformative 2018’ accelerates all future growth options

Publishing its full-year 2018 results, Stockholm-listed Better Collective AS declares a ‘transformative year’ for its business in which it has laid the foundations to become betting/gaming’s leading global affiliate marketing network. Completing its third corporate update as a Stockholm Nasdaq enterprise, Better Collective continues its strong trading momentum recording Q4 2018 revenues of €12 million (Q4 2017: €9.3m). Publishing a …

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Non-Stop Better Collective lays out 2019 ‘US Vision’

Industry affiliate marketing network Better Collective has closed its first interim trading period as a Stockholm-listed enterprise, eyeing significant ‘future growth opportunities’ within the online gambling marketplace. Publishing its Q3 2018 trading statement (period ending 30 September), Better Collective detailed accelerated network growth, recording a 68% year-to-date revenue increase of €28 million (YTD2017: €17m). Better Collective’s expanding network achieved a corporate milestone …

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Better Collective underlines strong future prospects as ‘Stockholm New Boy’

Industry affiliate marketing firm Better Collective has published its first corporate accounts as a Nasdaq Stockholm-listed enterprise. Presenting its initial Q2 2018 trading update, the Copenhagen-based outfit, details robust growth across its core metrics and KPIs, combined with strong future growth prospects for its services and operations. Achieving a record +66,000 new depositing customers across its network assets during the …

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Better Collective unveils Austrian acquisitions

In its first acquisition since its recent IPO, Better Collective has completed the purchase of all shares in Austrian based Bola Webinformation GmbH, including its flagship product Wettbasis.com. Bola Webinformation GmbH marks Better Collective’s largest acquisition and allows the firm to expand its already strong presence in German speaking markets. The purchase price has been agreed to €36.3m, of which €30.8m has been …

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SBC coming to America with Betting on Sports conference

America

Sports betting specialist SBC Events, organiser of global conferences Betting on Football and Betting on Sports, is bringing its expertise to America in order to help the gambling industry explore the opportunities afforded by the Supreme Court’s repealing of PASPA restrictions on the betting industry. Betting on Sports America is a two day conference which will be held on 24-25 …

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Next Level – Better Collective pushes for Stockholm IPO

The governance of industry affiliate marketing group Better Collective has disclosed that it intends to pursue a public listing on the Stockholm Nasdaq Exchange. Issuing a corporate update, the Copenhagen-based enterprise, details that it seeks to diversify its shareholder base, improving its access to capital markets. The funds raised through its Stockholm IPO, will be used to further Better Collective’s …

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