Tag Archives: Jesper Sogaard

Better Collective praises M&A strategy as 2021 gets off to ‘strong start’

Better Collective praises M&A strategy as 2021 gets off to ‘strong start’

‘Record’ acquisitions and US regulatory developments have allowed Better Collective to get off to a ‘strong and exhilarating start’ for 2021 as the sports betting media group recorded organic revenue growth of 19% in Q1. Publishing its financial results for the three months ending 31 March, Better Collective noted that revenues for Q1 grew by 86% to €38.8 million, up …

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Better Collective powers up US vision with $240m buyout of Action Network

Better Collective AS stated that it has secured the ‘outright leader’s position’ in US sports betting’s media and affiliate landscape, having reached ‘definitive terms’ to acquire the Action Network.  This Monday, Better Collective announced its biggest M&A transaction to date, acquiring all assets of US sports betting publisher Action Network for $240 million (€198m) on a ‘cash and debt-free basis’. …

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Better Collective enhances Swedish status with latest media acquisition

Better Collective has strengthened its position in the Swedish market via an acquisition of online sports betting media platform Rekatochklart.com. Agreed at a paying price of €3.8 million and paid in cash, the transaction has enabled Bettor Collective to consolidate the acquired asset into its group accounts, and was completed as an asset purchase from Win & Fun Media Ltd. …

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Jesper Søgaard: Mindway AI underpins Better Collective’s sustainable future

Better Collective has reaffirmed its commitment to developing Mindway AI as the technology to deliver the group’s sustainable objectives in a new era for igaming and sports betting media. Operating as global gaming’s biggest media publisher, Better Collective underlined the importance of building up its safer gambling and risk detection capabilities – as confirmed in its 2020 ‘Better for Bettors’ …

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Better Collective hits high notes ahead of 2021 transformations

Better Collective AS has backed its digital portfolio and long-term business strategy after the company maintained its growth profile by navigating a year of unprecedented headwinds.  Publishing its full-year (FY) 2020 results, Better Collective recorded corporate revenues of €91 million – up 35% on the corresponding €64.5 million from FY2019. Corporate performance was boosted by a strong close to year-end …

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Better Collective purchases majority share in Mindway AI

Mindway AI

Better Collective has acquired a further 70% of shares in Mindway AI, taking its total ownership to 90% of shares in the Denmark-based software company. The acquisition, which has been valued at 17 million DKK, follows on from a preliminary investment made by Better Collective in 2019 when the affiliate acquired 19.99% of the company.  As a result of the …

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‘A fantastic achievement’: Better Collective reflects on SBC Awards win

Better Collective reflects on SBC Awards win

As 2020 draws to a close, what better way to round off the year than by celebrating the achievements of some of the industry’s leading companies. At the star-studded SBC Awards earlier this month, Better Collective was recognised as the Sports Affiliate of the Year, which CEO Jesper Søgaard described as a ‘fantastic’ way to end what has been a …

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Better Collective maintains full-year guidance despite COVID headwinds

Better Collective is confident of maintaining its full year financial guidance despite facing significant headwinds as a result of COVID-19. Publishing its Q3 results, the sports betting media group noted that it is ‘cautiously’ expecting the remainder of 2020 and 2021 to be filled with sports and increased betting activity, allowing it to remain on track for fulfilling its full-year …

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Better Collective acquires two new platforms

Betting media group Better Collective has acquired two new platforms, zagranie.com and irishracing.com, in separate transactions. Poland-based sports betting brand zagranie.com was founded in 2017 and its acquisition expands Better Collective’s reach in the Polish market. In addition, the firm has also purchased established racing publisher irishracing.com. The site, which has covered Irish and British horseracing along with major international …

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Better Collective finalises Atemi takeover in £40m deal

Better Collective has completed a ‘major strategic move’ after confirming that it has completed the acquisition of igaming lead generation specialist Atemi Group. The acquisition has been valued at approximately £40 million, of which £32.5 million is paid upfront at closing. This will be done via a combination of £27.8 million in cash and £4.7 million in Better Collective shares …

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